Hershey has taken inspiration from classic holiday treats and transformed its candies to create the largest lineup of holiday innovations ever, including Reese’s Peanut Brittle Flavored Cups – the first Reese’s holiday flavor – and Kit Kat Gingerbread Cookie Flavored Miniatures. Adding to the holiday season, Hershey’s Kisses and Dr. Seuss’s The Grinch are partnering […]
Category: Snacks Brands
Snack news for grocery retailers: new items, brand news, sales trends and merchandising for salty snacks, candy and more.
See more center store coverage in Aisle Watch.
Snickers To Reward Fans For Sharing Rookie Mistakes This NFL Season
Snickers has unveiled a new program to get fans even more excited for football season – “Snickers Rookie Mistake of the Year.” The program will celebrate the rookie mistakes that fans share during the NFL season, because maybe they just needed a Snickers. A rookie mistake isn’t an error that occurs due to bad luck, […]
Twix Shakers Seasoning Blend Launching In September 2021
B&G Foods has launched Twix Shakers Seasoning Blend, the first official seasoning blend to feature the taste of the Twix chocolate bar. Twix Shakers Seasoning Blend combines the bar’s crunchy cookie, caramel and milk chocolate flavors to create the flavor of Twix that lovers of the chocolate bar can shake on just about any treat. […]
Mars Wrigley Unveils New Twix Salted Caramel Flavor
Newark, New Jersey-based Twix has unveiled Twix Salted Caramel for those who don’t want to choose between a sweet or salty treat. Featuring salted caramel, crunchy cookie and a milk chocolate coating, Twix Salted Caramel takes the flavors of the classic Twix bar and adds a pinch of salt for a new sweet and salty […]
Goldfish Unveils Jalapeño Popper Crackers And JNCO Jeans Partnership
Goldfish crackers, headquartered in Norwalk, Connecticut, says its new limited-edition flavor hitting is shelves this fall: Jalapeño Popper. The new flavor offers a bold, cheesy taste with a slight kick of heat. In addition to the new limited-edition crackers, Goldfish has partnered with JNCO, the denim brand that became a phenomenon in the 1990s is […]
Mars Wrigley Introduces Aerated Gummies – Starburst Airs
Newark, New Jersey-based Starburst has released its latest innovation, Starburst Airs – a next generation aerated gummi candy that will begin hitting shelves this fall. Different from typical gummi candy, Starburst Airs feature a new, inflated texture resulting in a bouncy gummi with all the flavor of Starburst. The new product is where original Starburst […]
Anderson To Host ‘Chocolate Meltdown: Hershey’s After Dark’
Locking skilled pastry chefs inside the famed Hersheypark after dark and watching them compete to create the most mind-bending chocolate showpieces is all part of the competitive fun in the new primetime series, Chocolate Meltdown: Hershey’s After Dark. The four-episode series, produced in partnership with Hershey’s, premieres at 10 p.m. Sept. 27 and is hosted by Sunny Anderson, who challenges the […]
Snak King CEO Inducted Into SNAC International 2021 Circle Of Honor
Snak King CEO Barry Levin has received the Circle of Honor Award for his outstanding contributions to SNAC International, the snack industry and his accomplishments in growing Snak King. The presentation was made Aug. 23 at SNAXPO21 in Charlotte, North Carolina. “Congratulations to Barry Levin and the entire Snak King family on this outstanding honor,” said […]
Gone Rogue Offers Snack World New Turkey Bites
Land O’Frost Inc., a brand of pre-sliced deli meats and a producer of specialty meats headquartered in Munster, Indiana, has added All-Natural Turkey Bites to its selection of protein-centric snacks under its brand Gone Rogue. “Our team is always in the pursuit of ‘better’ – better ingredients, better snacking and better fuel for that on-the-go […]
Farm Rich Names Roberts Its First ‘Chief Cheese Officer’
This summer, frozen snack brand Farm Rich announced its first nationwide search for a cheese-loving, content-creating individual to join its team as chief cheese officer. After reviewing more than 1,500 submissions, Phil Roberts of Kingsport, Tennessee, was selected for the role. In his honorary Chief Cheese Officer role, Roberts is receiving a $5,000 stipend, plus […]
Mars Wrigley Treats Fans With Limited-Edition Skittles Shriekers
New limited-edition, Skittles Shriekers are hitting shelves nationwide, just in time for Halloween. Hidden inside each pack of Shriekers are super-sour Skittles that appear to look like the rest yet bring an unpredictable punch of sour flavor. “Skittles is always looking for new ways to surprise fans with unexpected flavor experiences,” said Tanya Berman, Mars […]
Good Housekeeping Magazine Recognizes Nature’s Garden Probiotics
Good Housekeeping Magazine has chosen Nature’s Garden Probiotic Apricots as one of its 2021 Healthy Snack Award recipients. The product met strict nutritional criteria with a focus on wholesome ingredients. Nature’s Garden Probiotic Apricots hit store shelves in December 2020. This award builds on the momentum of the brand’s extensive line of probiotic dried fruit […]
Mars Wrigley Introduces New M&M’S Crunchy Cookie
M&M’S has unveiled its latest product innovation, M&M’S Crunchy Cookie, which features a crunchy center covered in milk chocolate, all wrapped in the M&M’S candy shell. M&M’S Crunchy Cookie taps into America’s favorite cookie, chocolate chip, and offers a treat with the taste and texture of M&M’S. “M&M’S has a long history of developing innovation […]
Chewy Chips Ahoy! Launches Fudge Filled Cookies Inspired By Hershey’s
Chips Ahoy! is giving fans an all-new satisfyingly sweet snack to bite into this summer. The Chewy Chips Ahoy! Fudge Filled Cookies brings the iconic taste of Chips Ahoy! combined with Hershey’s fudge flavor they will love with a rich fudge-filled center. The new combo, when combined with ice cream for the ultimate summer sundae, […]
Frito Lay Program Aims To Send Girls To Space Camp
To help shine a spotlight on the importance of introducing and retaining more students in STEM programs at an early age, Frito-Lay Variety Packs is teaming up with Alyssa Carson, an aspiring astronaut and one of a just few certified Aquanauts, for the launch of its Back-to-School Blast Off campaign. As a part of the program, Frito-Lay Variety […]
UTZ Brands Announces Promotions To Executive Management Team
Hanover, Pennsylvania-based Utz Brands, a U.S. manufacturer of branded salty snacks, has made several changes to its executive management team. These changes reflect the company’s ongoing process of evaluating capabilities needed in its management team to better position Utz for its next phase of growth. “As we evolve as a public company, we will continue […]
Undercover Snacks Unveils $13.7 Million Equity Investment
Undercover Snacks, a growing New Jersey-based manufacturer of chocolate snacks that are “secretly better for you,” has raised $13.7 million of equity for a minority stake in the company. Led by Octagon Capital Holdings, 900 Chocolate Investors and the company’s founders, funds will be used for marketing initiatives to support the company’s growing retail footprint, including collaborations with […]
Mars Wrigley Launches Limited Edition Zero-G Skittles
On the heels of Newark, New Jersey-based Skittles leaving Earth’s atmosphere for the first time last week, the brand is creating a limited-edition Zero-G pack. The new Zero-G pack features intergalactic, aluminum packaging and is filled with the blue and purple candies you know, featuring Pineapple Passionfruit, Raspberry and Berry Punch. “Skittles is always looking for […]
Sweet Loren’s Launches New Edible Cookie Dough Fun-Sized Cups
New York, New York-based Sweet Loren’s, a natural cookie dough brand, is launching Edible Cookie Dough Mini Cups. These snackable cups offer cookie dough that’s safe to eat raw and is plant-based, dairy-free, Certified Gluten Free and Vegan, peanut/tree nut free, Non-GMO Project Verified and Kosher Pareve. Due to customer demand, Sweet Loren’s has launched these edible cookie […]
Real Food From The Ground Up Launches Cauliflower Potato Chips
Real Food From The Ground Up is expanding its cauliflower-based snack offerings and entering into a new salty snack subcategory with the launch of Cauliflower Potato Chips. This marks the fifth subcategory that Real Food From The Ground Up has entered. The brand won over consumer taste buds with its versions of crackers, pretzels, tortilla chips, stalks […]
