Orlando, Florida-based Kalera, one of the fastest growing vertical farming companies in the United States, has named Keri Gasiorowski as the company’s new chief human resources officer. This news comes as Kalera announces new locations across the United States, giving grocers, restaurants, theme parks, airports and other businesses throughout the country reliable access to clean, […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Posted inProduce News, Home Page Slider, West
Wonderful Halos Kicks Off Season With New Marketing Campaign
Los Angeles-based Wonderful Halos welcomes its 2020 crop season with a new integrated marketing campaign that draws upon Halos’ consistent quality and sweet taste. The brand’s marketing plans include a regionally geo-targeted social media campaign, new point-of-sale (POS) bin bases and a robust PR program. Driven by extensive consumer taste research, the new campaign is […]
Posted inProduce News, Home Page Slider, National, Shelby Originals
Profile: Meet Alexandra Rae Danell With Country Sweet Produce
The Shelby Report and The Grocery Group together present this series, People to Watch, to focus on current and future leadership in the grocery industry. In this installment, Grocery Group Founder and CEO Cindy Sorensen interviews Alexandra Rae Danell, marketing manager with Country Sweet Produce. Tell me a little bit about you and what you […]
Posted inProduce News, Home Page Slider, West
Pom Wonderful Launches Digital Marketing Campaign For Pom Poms
Los Angeles-based Pom Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is launching its largest digital marketing campaign ever for its Pom Poms Fresh Pomegranate Arils. The campaign highlights Pom Poms not only as a healthy snack but also as a fun way to get antioxidants. Pom Poms, […]
Posted inProduce News, Home Page Slider, West
Sunions Tearless Onions Are Coming Back Onto The Shelf
Parma, Idaho-based Sunions, America’s first tearless and sweet onion, are hitting retail shelves. Decades of research and a tightly controlled testing protocol are to thank for these game-changing onions. “Sunions undergo a certification process unique to the onion category. A sensory panel determines the ship date of Sunions by following a protocol consisting of three […]
Posted inProduce News, Home Page Slider, Southwest
Viva Fresh Expo Launches Clean Eating Challenge 2.0
After the success of last year’s Clean Eating Challenge, Viva Fresh launched its second annual health and wellness campaign on Oct. 1. The challenge will continue until the 2021 Viva Fresh Expo on March 26-27, 2021 at the Gaylord Texan in Dallas. Last year, what started as an idea for educational and promotional content became a […]
Posted inProduce News, Home Page Latest News, Southeast
SEPC Reschedules Southern Exposure to Q2 2021
The Southeast Produce Council has just announced that Southern Exposure, which was scheduled to be held Feb. 25-27, 2021, will now take place April 6-8, following Easter Sunday. This strategic decision was carefully made by the SEPC Executive Committee to ensure that retailer and foodservice members are able to join the event. “When presented with […]
Posted inProduce News, Home Page Slider, West
Pacific International Marketing Names Villalobos As Sales Executive
Pacific International Marketing has named seasoned produce salesperson Greg Villalobos as sales executive and commodity manger. Villalobos joins Pacific after 25 years in sales for other industry leaders such as Mann Packing Co./Del Monte, Dole and Earthbound Farm. Villalobos will be heading up the broccoli segment for Pacific, taking advantage of his sales experience in […]
Posted inProduce News, Home Page Slider, National
Nominations Open For 2021 Retail Produce Manager Awards Program
United Fresh is now accepting nominations for the 2021 Retail Produce Manager Awards Program, which recognizes 25 outstanding retail produce managers for their innovative merchandising, produce-related community outreach, increased store sales and recognition among company peers. The Retail Produce Manager Awards Program, sponsored by Dole Food Company and now in its 17th year, pays special […]
Posted inProduce News, Home Page Slider, National
NSF International Honors United Fresh’s Dr. Jennifer McEntire
NSF International, a global public health and safety organization, announced United Fresh Produce Association’s Dr. Jennifer McEntire, SVP of food safety and technology, as this year’s Food Safety Leadership Award recipient. After noticing gaps in the education of aspiring food safety professionals, McEntire answered the call to develop the next generation of produce safety leaders […]
Posted inProduce News, Home Page Slider, Southeast
WP Rawl Hosts Leafy Greens Party Election With Philanthropic Twist
Pelion, South Carolina-based WP Rawl, a grower, processor and shipper of leafy greens, will host an online “election” for The Leafy Greens Party this Tuesday, Oct. 20. Maintaining its commitment to educate consumers on eating fresh, wholesome ingredients like leafy greens, the company’s focus is dedicated to providing consumers with the tools to incorporate fresh […]
Posted inProduce News, Home Page Slider, Southeast
New Dole Salad Kit Line Offers Total Meal Solution
Dole is combining salad fans’ two culinary loves with high household penetration – salad and fresh, lean chicken – into an affordable meal solution for two. The new Just Add Chicken Salad Kits combine original Dole dressings, chicken sauté and seasoned finishing sauces with Dole lettuces and toppings to create a true culinary experience at home. Shipping to […]
Posted inProduce News, Home Page Slider, West
Giumarra, Fair Trade USA Join Forces At PMA Fresh Summit
The Los Angeles-based Giumarra Companies, in partnership with Fair Trade USA, announces an educational Ask Us Anything: Fair Trade webinar to take place during Produce Marketing Association’s (PMA) Fresh Summit virtual event. “October is Fair Trade Month, and we can think of no better time to share the importance of fair trade’s impact with produce […]
Posted inProduce News, Home Page Slider, Southeast
Dole Adds Flavors, New Bowl To Ready-To-Eat Salad Line
Charlotte, North Carolina-based Dole Fresh Vegetables is enhancing its popular line of Dole FreshTakes Salad Bowls with three new flavors and proprietary new packaging that allows salad lovers to mix their Dole fresh lettuces, toppings and dressings in the same bowl without spilling. The salad kit leader is launching three new FreshTakes SKUs featuring premium white-meat chicken […]
Posted inProduce News, Home Page Slider, National
United Fresh Builds Next Generation Of Produce Safety Professionals
United Fresh Produce Association is now accepting applications for Class Two of the Produce Safety Immersion Program. To further support the career development of produce safety professionals, it also is launching two new programs: a food safety student membership and a food safety job board. “Despite a global pandemic, Class One of the Produce Safety […]
Posted inProduce News, Home Page Slider, Southeast, The Kroger Co.
Vertical Farming Company Kalera Adds 2 New VPs of Sales
Orlando, Florida-based Kalera, a technology-driven vertical farming company, has hired two new executives. The newly appointed VP of foodservice sales, Marc Jennings, brings with him more than 20 years of experience in the foodservice industry. Mark Gagnon, VP of sales for retail accounts, has more than three decades of experience in the produce and grocery […]
Posted inProduce News, Home Page Slider, National
PMA, CGT Celebrate Legacy Of Excellence By Honoring Award Winners
Produce Marketing Association and Center for Growing Talent have announced the 2020 winners of four major annual awards leading up to Fresh Summit. The awards are given each year during Fresh Summit and this year, the winners will accept their awards during the General Sessions, Women’s Fresh Perspectives General Session and the Talent Community Reception. […]
Posted inProduce News, Home Page Slider, West
Frieda’s Spooky Foods Help With Healthy Halloween At Home
As the ghost of COVID continues to linger, Halloween is expected to look a little different this year, making now the perfect time to inspire shoppers and their families to try some new spooky foods in the produce department. According to a recent survey, 45 percent of shoppers are looking to find new and different […]
Posted inProduce News, Home Page Slider, Southeast
Dole Healthy-Cooking Initiative Inspired By Ratatouille
Nothing sums up Dole’s latest collaboration with Pixar Animation Studios better than an observation by Remy, the rat-turned-chef at the center of Disney and Pixar’s Ratatouille: “Humans don’t just survive; they discover; they create…I mean, just look what they do with food!” Just as the four-legged gourmet famously guided Parisienne chef-in-training Linguini to culinary stardom […]
Posted inProduce News, Home Page Slider, Southeast
Shuman Farms Looks Forward To Virtual Fresh Summit
Embracing the virtual platform that this year’s PMA Fresh Summit offers, Reidsville, Georgia-based Shuman Farms will be showcasing its marketing initiatives and merchandising solutions to buyers. The event is set for Oct. 13-15. As a year-round grower and shipper of premium sweet onions, Shuman Farms will highlight its seed-to-shelf story throughout the content on its […]