Conscious Foods, the brand launched by food and tech company Pairwise, has announced its entry into the produce market, showcasing its first product March 24 at the Future Food-Tech show in San Franscico, California. The introduction of the Conscious Foods brand represents the next step in Pairwise’s mission to build a healthier world through better […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Green Life Farms Set To Construct Fourth Farm In Florida
Green Life Farms has completed the purchase of a 67-acre property in Wildwood, Florida, where it will construct the fourth of 13 planned farms in the Southeast. The Wildwood farm will further expand Green Life Farms’ market reach into central Florida, serving Orlando, Tampa, Ocala and other coastal communities. Green Life Farms’ Wildwood location is slated […]
Ocean Spray Announces Collaboration With Atlantic Sea Farms
Boston-based Ocean Spray Cranberries Inc. has begun a collaboration with Atlantic Sea Farms, a women-run regenerative kelp aquaculture company, for ingredient use in Atlantic Sea Farms’ Cranberry Kelp Cubes. “Through this ingredients collaboration with Atlantic Sea Farms for use of Cranberry Kelp Cubes, Ocean Spray is able to align itself with a company that is living […]
Driscoll’s, Plenty Commit To Build First Strawberry Indoor Vertical Farm
California-based companies Driscoll’s and Plenty Unlimited Inc. are expanding their partnership to build a new indoor vertical farm dedicated exclusively to strawberries. After exceeding the goals set forward for the initial stages of the partnership, the two companies are accelerating efforts to grow Driscoll’s berries using Plenty’s unique vertical growing platform. This new farm will provide fresh […]
Todd Greiner Farms Packing Expands Sales Department
Hart, Michigan-based Todd Greiner Farms Packing has expanded its sales department with new hires Mike Fuher and Steve Rudat. Effective March 21, Fuher assumed the role of sales and marketing manager while Rudat took on the new position of account and supply chain manager. Fuher is an industry veteran with 15 years of experience including sales […]
CMI Orchards Achieves EFI Certification On Apples, Cherries And Pears
Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer advocacy groups, has announced that Washington-based CMI Orchards had achieved its first EFI certification. More than 50 percent of the captive acreage of apples, cherries and pears marketed by CMI Orchards is EFI certified with the completion of […]
Kalera Opens ‘Mile High’ Vertical Farming Facility In Denver, CO
Colorado residents will soon be able to shop locally for lettuce and microgreens from Kalera, a hydroponic indoor vertical farming company, thanks to the opening of its new farm. The nearly 90,000-square-foot facility, located at 18000 E 40th Avenue, in Aurora, Colorado is the company’s fifth domestic farm, joining a U.S. footprint that includes farms in Atlanta, Georgia, and Houston, Texas, […]
Rio Fresh’s Onion Facility Damaged In Warehouse Fire
On March 31, a structure fire damaged a large portion of Rio Fresh’s onion packing facility in San Juan, Texas. Rio Fresh Inc. is a third generation, family farming operation in South Texas. It grows, packs and ships a large variety of Texas-grown items including: Texas 1015 Sweet Onions, cabbage, kale, greens and melons. The […]
Food Lion Customers Provide 1.6M Meals Through Orange Bag Program
In partnership with its customers, Salisbury, North Carolina-based Food Lion Feeds is providing 1.6 million meals to feed food-insecure neighbors as a result of its annual Orange Bag campaign. Last month, customers purchased specially marked Food Lion Feeds orange bags or made a cash donation at the register during checkout. Each bag sold helped provide five […]
StickyLickits Launches Distribution To Walmart Locations
Los Angeles, California-based StickyLickits, a line of eatable stickers that entice kids to be more adventurous eaters, is expanding its distribution to include more than 350 Walmart stores in Arizona, California, Utah, Washington, Colorado, Nevada, Wyoming, Oregon, New Mexico, Idaho and Montana. “Every parent knows that it can be a struggle for young children to taste […]
Bolthouse Farms Survey Names Carrot As Most Trusted Vegetable
Bakersfield, California-based Bolthouse Farms, one of the biggest carrot growers and distributors in the U.S., has revealed survey data exploring Americans’ relationship with their vegetables. The survey of 2,000 Americans revealed that carrots are America’s most trusted vegetable. The study reports that 69 percent of Americans are most likely to eat carrots out of a dozen other […]
Cornell-Sun World Partnership Releases New Grape Varieties
Two newly released grape varieties, developed between Cornell AgriTech and Bakersfield, California-based Sun World International, a global fruit genetics and licensing company, offer new flavors for consumers and better growing characteristics for farmers. Sugrafiftytwo, an ultra-early ripening green seedless grape variety with a muscat flavor, and Sugrasixty, a midseason red variety with large berries and a […]
Save Foods’ Latest Trial Boosts Shelf Life Of Strawberries
Miami, Florida-based Save Foods says that a recent trial on strawberries revealed promising results whereby Save Foods’ research and development team managed to extend the shelf life of the fruit. Fresh strawberries have one of the highest levels of waste of all fresh produce, with an estimated 64 percent of strawberries lost before they are […]
Avocados From Mexico Celebrates National Healthy Fats Day, March 21
Dallas-based Avocados From Mexico is promoting information about the benefit of healthy fats in celebration of National Healthy Fats Day on March 21. Avocados are a heart-healthy fruit, containing 85 percent good, unsaturated fats and nearly 20 vitamins and minerals. National Healthy Fats Day is part of March’s National Nutrition Month and is a time to highlight […]
Living Greens Farm Expands Vertical Aeroponic Growing Facility
Faribault, Minnesota-based Living Greens Farm is expanding its Midwest operations with the addition of a new innovative indoor facility in Muncie, Indiana, for growing and processing a variety of leafy green product offerings. The all-new facility will open in early 2023 and will occupy a 200,000-square-foot industrial building built in 2015 but yet to be occupied. The […]
Brighter Bites Receives $1.5M Walmart Foundation Grant
Brighter Bites, a Houston, Texas-based nonprofit providing under-resourced families with fresh produce and nutrition education, has received a $1.5 million grant from the Walmart Foundation to expand programming in communities throughout the country. The grant will support Brighter Bites’ project, “Build a Better Tomorrow for Our Families,” by creating communities of health through increasing access to fresh […]
Ocean Mist Farms Announces Availability Of Purple Artichokes
Castroville, California-based Ocean Mist Farms, a grower and marketer of fresh artichokes in the U.S., has announced the availability of its proprietary purple artichokes. This seasonal, limited addition to the Ocean Mist Farms artichoke family is a colorful variety selected for superior flavor and appearance. The company’s Purple Artichokes are back for a third consecutive year. For nearly […]
Dole Food Co. Celebrates St. Patrick’s Day With Menu Alternatives
Charlotte, North Carolina-based Dole Food Company Inc. will continue its “Healthier by Dole” alternative recipe series during March in celebration of St. Patrick’s Day and National Nutrition Month. “Healthier by Dole” is a series of nutritious plant-forward recipe and menu substitutes. Led by Melanie Marcus, Dole’s nutrition and health communications manager, the reoccurring program offers easy recipes high in […]
Central Market Introduces New Mushroom Varieties To Its Stores
Dallas, Texas-based Central Market will begin growing exotic mushrooms in select stores, including Dallas Preston-Royal, Austin North Lamar, Austin Westgate, Southlake, San Antonio and Houston. Varieties will include Blue Oyster, King Oyster and Lion’s Mane mushrooms. They will be grown in temperature- and humidity-controlled cases, or mini farms, which mimic a damp, shaded forest floor. […]
FMI Releases Results Of ‘2022 Power Of Produce Report’
FMI – the Food Industry Association has released its “2022 Power of Produce” report, revealing 25 percent of shoppers ranked price as the No. 1 factor when making fresh produce purchasing decisions, followed by appearance at 19 percent, health benefits at 19 percent and ripeness at 15 percent. The report also offers insights on consumers’ […]
