The California Avocado Commission team is in final preparation mode for IFPA’s Global Produce & Floral Show held Oct. 26-29 at the Orange County Convention Center in Orlando, Florida. Commission representatives will be available throughout the event and in booth No. 2343 on the expo days. “We are excited to greet customers and colleagues in person […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Food Lion’s Apple Bag Campaign Provides 4.5M Meals
Salisbury, North Carolina-based Food Lion Feeds set a goal to provide 1 million meals based on sales from its annual Apple Bag campaign. Surpassing that goal, the retailer quadrupled its efforts in partnership with customers to provide 4.5 million meals in time for the holiday season. Food Lion founded Food Lion Feeds in 2014 to […]
Eden Green Opens First Phase Of Vertical Farm In Texas
Dallas, Texas-based Eden Green Technology has opened a new two-acre vertical greenhouse in Cleburne, Texas, as well as the onsite expansion of an additional three-acre facility. The new greenhouses are another milestone in Eden Green’s vision to increase local food accessibility, affordability and sustainability. Its vertical-farm-within-a-greenhouse empowers producers, retailers and suppliers to introduce and expand their controlled environment agriculture offerings, including […]
Avocados From Mexico Begins Marketing Campaign
Dallas, Texas-based Avocados From Mexico is beginning its national shopper marketing campaign for the Big Game featuring football legend, Deion Sanders and his fiancée, Tracey Edmonds. The celebrity couple partnered with Avocados From Mexico to create their favorite guac recipes and the brand is inviting shoppers to vote for their favorite in the “Tasty Good vs Good Fat […]
Pacific Trellis Fruit Launches Black Jam Grapes
Los Angeles, California-based Pacific Trellis Fruit is ramping up programs for an exclusive black seedless variety of grapes. “JAM grapes deliver that jam flavor taste and are similar to the Concord variety in flavor and appearance, however, they are 100 percent seedless and have thinner skin,” said Josh Leichter, CEO. “They have been very well received […]
Edible Garden Appoints Pawlowski To Board Of Directors
Belvidere, New Jersey-based Edible Garden AG Inc. has appointed Deborah K. Pawlowski to its board of directors, effective Oct. 14. Pawlowski has also been appointed to the audit, compensation and nominating and governance committees of the board and has been appointed as chair of the compensation committee. “We are pleased to welcome Deborah Pawlowski to the Edible […]
Columbia Grain International Expands Footprint With New Facility
Portland, Oregon-based Columbia Grain International has expanded its footprint with the opening of a packaging facility in Nebraska. According to a survey from the Food Industry Association in the second quarter of 2022, 70 percent of retailers reported that supply chain turmoil is continuing within their businesses. Columbia Grain International has broadened its footprint across the supply chain, streamlining its operations as a supplier […]
SEPC Partners With Nonprofits To Aid Hurricane Disaster Relief
Due to the need for disaster relief in the wake of Hurricane Ian, the Southeast Produce Council has made a $10,000 donation to Samaritan’s Purse and its three Disaster Relief Units in Florida – Fort Myers, Englewood and Punta Gorda. “We are so very grateful for the gracious support of the Southeast Produce Council. It […]
Watermelon Board Capitalizes On Emerging Digital Tactics
Winter Springs, Florida-based National Watermelon Promotion Board has added new online marketing trends into the Consumer Communications program. Recognizing that not all consumers need their content delivered in the same way, NWPB leveraged assets and educational resources by diversifying platforms and implementing emerging marketing trends with dynamic digital approaches. “The Watermelon Board has been able to […]
Fresh Express Releases Three Chopped Salad Kits
Orlando, Florida-based Fresh Express has announced three new offerings in its line of chopped salad kits, Twisted Caesar Lemon Caesar, Twisted Caesar Pesto Caesar and Mexican Style, and its new blend, Butter Supreme. Trends like convenience, plant-based nutrition and restaurant-inspired international flavors are driving food innovations, and chopped salads kits are well positioned to drive growth for […]
Lineage Logistics Expands Produce Offering With New Service
Novi, Michigan-based Lineage Logistics has announced Lineage Fresh, a new service providing fresh storage options for major importers, grocers and producers of fresh fruit and produce. Lineage Fresh will allow products with a short shelf-life to face fewer obstacles, less risk and less spoilage with Lineage’s cold storage technology and logistics network. Leveraging its expertise as […]
Dole Begins Healthier Halloween Resource Page
Responding to increasing public demand for all-things Halloween, Charlotte, North Carolina-based Dole Food Company has launched its largest recipe and resource page dedicated to the October holiday. The Healthy Halloween Recipe and Resource Page has been created for universal appeal featuring Halloween recipes, serving suggestions and digital downloads from years’ past, along with new dishes and interactive party ideas. […]
Revol Greens Doubles Romaine Lettuce Production Capabilities
Owatonna, Minnesota-based Revol Greens will double its romaine lettuce production throughout the remainder of the year and into 2023. The increase in production is supported by Revol Greens’ innovative indoor growing facilities in Minnesota, California and Georgia, as well as a new 20-acre facility in Temple, Texas. Revol Greens, which grows organic and conventional lettuce […]
Organic Grower Summit Announces Keynote Presentation
Leadership from three organic growing operations have been confirmed as panelists for the keynote presentation at the upcoming Organic Grower Summit presented by Western Growers and OPN for Nov. 30-Dec. 1 in Monterey, California. “Grower Roundtable: The State of Organic Growing” will be moderated by Dave Puglia, president and CEO of Western Growers, and panelists will include Brie Reiter Smith, VP […]
Procurant Digitizes MDI’s Produce Inspections
Watsonville, California-based Procurant has announced that Procurant Inspect, its mobile produce inspection solution, has been selected by Merchants Distributors Inc. to use across its network of regional distribution centers. “Produce inspections are a critical yet labor-intensive part of bringing safe, high-quality products to our customers. Procurant Inspect lets us enhance and simplify that process for our […]
Procurant, Uber Freight Transform Produce Shipping
Watsonville, California-based Procurant and Uber Freight U.S. have announced a partnership to provide an new shipping option for retailers and suppliers of fresh produce. “This partnership is a game-changer for grocery retailers and their produce suppliers, and it will bring much-needed relief to an industry struggling with rising transportation costs and truck availability. With this partnership, […]
Fresh Del Monte, Decapolis Provide Traceability Solutions
Fresh Del Monte Produce has invested a 39 percent stake in Decapolis, a Jordanian and U.K.-based technology company that provides a blockchain-driven food safety and quality traceability technology for the food industry. The investment is part of Fresh Del Monte’s technology-driven mission to offer innovative solutions for its products and services, and to provide sustainable solutions […]
California Avocado Commission Announces Oberman As President
The California Avocado Commission Board of Directors has selected produce veteran Jeff Oberman to become the organization’s next president, effective Oct. 10. Oberman’s produce industry career has spanned 25 years. Since 2020, he served as VP of sales, business development for PRO*ACT and was VP of strategic programs for the previous two years. From 1997-2018, […]
SEPC Names Graas As Board Chairman
The Southeast Produce Council has appointed Tim Graas of Associated Wholesale Grocers as its next board of directors chairman for 2022-23. The induction was made Sept. 23 during the Chairman’s Dinner Dance held at SEPC’s Southern Innovations conference in Nashville, Tennessee. “We are very excited to have Tim as our chairman for the 2022-23 term,” said […]
Investcorp Acquires Majority Stake In Sunrise Produce
Investcorp, a global alternative investment firm, has announced its acquisition of a majority stake in Sunrise Produce, a wholesale produce distribution company based in Southern California. Terms of the deal were not disclosed. Founded in 1991 by Paul Carone, Sunrise provides customers across the specialty and white tablecloth restaurant and resort, education, healthcare and retail sectors with fresh […]
