The Hain Celestial Group’s The Greek Gods brand has added a drinkable Kefir low fat cultured milk to its lineup. The Greek Gods Kefir is available in flavors that mirror Greek-style yogurt customer favorites, according to a news release. “With all of the qualities that customers expect from The Greek Gods brand Greek-Style Yogurt, we […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
See more center store coverage in Aisle Watch.
Hain Celestial Acquires BluePrint Brand
The Hain Celestial Group Inc., a leading natural and organic products company, has closed on the acquisition of BluePrint brand, a nationally recognized leader in the raw juice category based in New York City. The BluePrint brand generated approximately $20 million in sales in calendar year 2012 and is expected to be accretive to Hain […]
KeVita Launches New Daily Cleanse At Whole Foods
KeVita is mixing its proprietary culture featuring four strains of live probiotics with lemon and cayenne in its newest flavor, KeVita Daily Cleanse. Starting in January, KeVita Daily Cleanse will be available exclusively at Whole Foods Market stores nationwide. KeVita Daily Cleanse is a low-calorie, low-glycemic interpretation of the classic Master Cleanse. Lightly sweetened with […]
Top Tennessee Legislators Endorse Wine In Grocery Stores
The two top Republicans in the Tennessee General Assembly have endorsed the sale of wine in grocery stores, The Associated Press reports. According to the Memphis Business Journal, Lt. Gov. Ron Ramsey, speaker of the Senate, and House Speaker Beth Harwell told the AP they support the sale of wine in supermarkets “I think opponents […]
Samuel Adams, TCHO Create Holiday Chocolate Box For Craft Beer Lovers
Samuel Adams and San Francisco-based craft chocolate maker TCHO have teamed up to introduce the Samuel Adams Beer Lover’s Chocolate Box. The Brewers at Samuel Adams worked closely with TCHO’s Chief Chocolate Maker Brad Kintzer to design the gift box so that each premium chocolate pairs with a Samuel Adams brew from the Samuel Adams […]
Almond Breeze Introduces Single-Serve Packs
There’s a new addition to the grab ‘n’ go cooler—Almond Breeze Almondmilk, now available in 11-oz. single-serve aseptic packs with a convenient, resealable screw-top closure. There are three available flavors, Original, Original Unsweetened and Vanilla Unsweetened. Made from real almonds, Almond Breeze Almondmilk is free of dairy, soy, lactose, cholesterol, peanuts, casein, gluten, eggs, saturated […]
Coca-Cola, Endomondo Partner To Encourage Fitness And Fun
Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more physical activity and fun. The newly-formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s first-of-its kind mobile app and social network to bring communities […]
National Beer Wholesalers Association Announces 2012-13 BOD Officers
The National Beer Wholesalers Association (NBWA) has announced its board of directors officers for the 2012-13 term. Bob Archer, president and CEO of Blue Ridge Beverage Co. Inc. in Salem, Va., will take the helm as chairman of the board. He assumed the position and its responsibilities during NBWA’s 75th annual convention held earlier this […]
Celebs Help Launch New Wellness Beverage
The Regent Beverly Wilshire Hotel was nothing short of a star-studded evening earlier this month as some of Hollywood’s top entertainers, professional athletes and musicians came together to celebrate the launch of the Mr. Pink Ginseng Drink, a new wellness beverage. The streets of Wilshire and the famous Rodeo Drive were covered with fans waiting […]
Vending Machines To Show Soda Calories
Three major beverage companies are rolling out new vending machines that display how many calories are in their drinks, New Mexico Business Weekly reports. According to The Associated Press, Coke, Pepsi and Dr Pepper machines will allow customers to see the calorie counts for drinks before making a purchase. The machines will first launch in […]
Marley Coffee Appoints Chris Hopkins SVP Of National Accounts
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has named Chris Hopkins as SVP of national accounts. In his new role, Hopkins, who has more than 20 years of food and beverage sales experience, will be responsible for continuing to expand distribution of Marley Coffee through supermarkets, specialty retailers and convenience […]
Frieda’s Lights Up The Night With Cooking Light
Frieda’s Specialty Produce partnered with Cooking Light for the brand’s first-ever Light Up The Night tasting event, presented by Citi, held at The High Line in New York City last month. The sold-out event on Sept. 21 brought together the best of what Frieda’s and Cooking Light provide to consumers—fresh fare made with the highest […]
Mountain Dew, Lil Wayne Open New Orleans Skatepark
Mountain Dew and Grammy Award winning recording artist Lil Wayne hosted a VIP ceremony Wednesday to officially cut the ribbon on a new skatepark in New Orleans’ Ninth Ward district, a key component of the partnership known as the DEWeezy project that was announced in March 2012. “We’re very excited to be a part of […]
Blackheath Beverage Group Partners With Iglesias’ Atlantico Rum
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. […]
Consumers Help Choose New Budweiser Beers For ‘Project 12’ Pack
And then there were three. “Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort […]
America’s Beer Distributors Commemorate Constitution Day
Today, America’s beer distributors are joining citizens throughout the country in commemorating Constitution Day, which celebrates the formation and signing of the U.S. Constitution on Sept. 17, 1787. National Beer Wholesalers Association (NBWA) President and CEO Craig Purser issued the following statement: “NBWA welcomes the celebration of our nation’s Constitution, including its role in establishing […]
PepsiCo President Leaves For Role At Pilot Flying J Oil Corp.
John Compton, PepsiCo’s current president, has chosen to depart PepsiCo to become CEO of Pilot Flying J Oil Corp. based in Knoxville, Tenn. PepsiCo Europe CEO Zein Abdalla has been appointed president of PepsiCo, while PepsiCo executive Enderson Guimaraes has been named CEO of PepsiCo Europe, succeeding Abdalla. PepsiCo Chairman and CEO Indra Nooyi said, […]
Amstel Wheat Bottles Hit Shelves
Amstel Light, a leading imported light beer from Amsterdam, officially announced that Amstel Wheat Bier, a pure hefeweizen, is now available in bottles in select markets in the U.S. After launching in draught in seven markets in September 2011, fans of the beer now will be able to find Amstel Wheat on the shelves of […]
Anheuser-Busch Ships 103K Cans Of Water For Isaac Relief Efforts
Anheuser-Busch has shipped 4,312 cases of emergency drinking water—or 103,488 cans—to affected areas to support Hurricane Isaac relief efforts. The emergency water has been made available to communities and relief organizations assisting impacted residents. “Relief workers and people in the region are in need of emergency drinking water, and this is one way we helped […]
Aluminum Can Leads As Most Recycled Beverage Container
The U.S. recycling rate for aluminum beverage containers jumped seven percentage points, from 58.1 percent to 65.1 percent for 2011, the Aluminum Association, Can Manufacturers Institute (CMI) and Institute of Scrap Recycling Industries (ISRI) have announced. That means 61 billion cans were recycled in 2011, a milestone that marks solid progress toward the industry’s goal […]
