Rowdy Mermaid, the functional beverage brand known for its kombucha, is entering a new category with the launch of its Adaptonic immunity beverages. The sparkling tonics are crafted with fruits, botanical herbs and immunity-supporting reishi mushroom extract. The launch of Adaptonic coincides with the release of a new Grapefruit Rise kombucha flavor, the brand’s first “energizing” kombucha, which […]
Category: Beverage News
Posted inBeverage News, Home Page Slider, Northeast
Pepsi Drops Limited-Edition Peeps Marshmallow Cola For Spring
Purchase, New York-based Pepsi and Peeps are making the start to spring more exciting this year with a new, one-of-a-kind collaboration. Pepsi x Peeps is a new beverage that combines the taste of Pepsi cola with the Peeps marshmallow flavor consumers love. The design on 7.5-oz. Pepsi mini-cans comes in bright yellow, pink and blue. […]
Posted inBeverage News, Home Page Slider, Northeast
Dos Equis Makes A Splash With Summer Of Dos And Sweepstakes
Driven by the seasonal gatherings of friends and family, White Plains, New York-based Dos Equis aims to make a splash for three consumers by sending them on a summer getaway of their choice. To ensure even more consumers are enjoying the summer season, Dos Equis is giving away summer essentials packs all summer long. Beginning in May and […]
Posted inBeverage News, Home Page Slider, Southeast
Pepsi Bottling Ventures Acquires Pepsi-Cola Roxboro Bottler
Pepsi Bottling Ventures LLC has completed its acquisition of Pepsi-Cola Roxboro, the franchise bottler based in Roxboro, North Carolina. The acquisition expands PBV’s distribution and sales territory to the counties of Caswell, Person, Granville and Orange. “We are very excited to be a part of the historic Roxboro community,” said President and CEO of Pepsi Bottling Ventures Paul Finney. “Pepsi-Cola Roxboro has serviced […]
Posted inBeverage News, Home Page Slider, Northeast
Mountain Dew Brings Back Outdoor Stimulus Program With $1M In Prizes
Purchase, New York-based Mountain Dew will bring back its “Get Out And Do” program, to celebrate and empower the pursuits and passions of those who embrace the adventurous spirit of the great outdoors. Building on the success of last year’s inaugural Outdoor Stimulus program in the heartland, Mountain Dew is doubling down with a bigger […]
Posted inBeverage News, Home Page Slider, West
GT’s Living Foods Launches Spring Campaign ‘Transform Your Health’
Kombucha brand GT’s Living Foods is sharing the message of transformation in its spring 2021 campaign – Transform Your Health. The Los Angeles, California-based company kicks off its spring campaign in support of Born This Way Foundation, co-founded by Lady Gaga and her mother Cynthia Germanotta to support the mental health of young people and […]
Posted inBeverage News, Home Page Slider, West
Pom Wonderful Expands Tea Line With Two New Flavors
Los Angeles, California-based POM Wonderful is adding two new flavors to its POM Antioxidant Super Tea lineup. The Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea combine the antioxidant goodness of pomegranates with the benefits of tea. The new flavors will join the POM Antioxidant Super Tea line up, which includes a Pomegranate […]
Posted inBeverage News, Home Page Slider, Northeast
Pepsi Mango In Regular, Zero Sugar To Roll Out Nationwide On March 22
Purchase, New York-based Pepsi will be rolling out its first new permanent flavored cola in five years – Pepsi Mango – on March 22. This new flavor launch also marks the brand’s first permanent release of a regular and zero sugar variety at the same time, designed to support consumers’ growing preference for sugar-free offerings. […]