Heineken USA and Hornell Brewing Co., an affiliated entity of AriZona Beverages, are bringing AriZona SunRise Hard Seltzer to the U.S. market. A hard seltzer made with a splash of real fruit, it will be available in both 12-pack variety and single-serve cans. “As both family-owned companies and brand building powerhouses, there are many synergies […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
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Posted inC-Store News, Beverage News, Southwest
7-Eleven Energizes Private Brand Lineup With Sugar-Free Energy Drink
Irving, Texas-based 7-Eleven has introduced its latest private brand beverage – Triton, a new energy drink with L-Theanine, created to meet customers’ desire for a sugar-free energy option. This is the latest private brand beverage introduction which previously included energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. Designed for anyone who […]
Posted inBeverage News, Home Page Slider, West
Bomani Cold Buzz Announces Southern California Launch In Gelson’s
Los Angeles-based Bomani Cold Buzz says its one-of-a-kind alcohol-infused cold brew coffee is now available for purchase chain-wide at all 27 Gelson’s Markets stores in Southern California. Bomani Cold Buzz is the first ever hard coffee of its kind, offering a zero carb, zero sugar alcohol-infused cold brew coffee to consumers. “Offering Bomani at Gelson’s felt […]
Posted inBeverage News, Home Page Slider, Northeast
Pepsi And Swoop Send Eagles Fans On Mission To Win Big This Season
Philadelphia Eagles fans don’t only love their team, they love their mascot Swoop. This season, Pepsi is officially reuniting with the Eagles again and to celebrate, is working with Swoop to amp up fans ahead of game day by randomly planting limited edition golden Swoop-inspired Pepsi cans inside specially-marked 12-pack cases around Philly that will […]
Posted inBeverage News, Home Page Slider, Midwest
Buehler’s Fresh Foods Announces Collaboration With BrewDog Brewery
Wooster, Ohio-based Buehler’s Fresh Foods has collaborated with BrewDog Brewery to craft a new special edition mango-pineapple flavored India Pale Ale named Aloha Shoppers IPA. The product is now available at all 13 Buehler’s locations throughout Northeast Ohio and Buehler’s North Court Beverage in Medina. “We created a Mango-Pineapple IPA because fruit infusions are gaining […]
Posted inBeverage News, Home Page Slider, Northeast
Mtn Dew Outdoor Grants Designed To Help Fuel Conservation
To celebrate National Hunting and Fishing Day, Mtn Dew says it is supporting Heartland conservation and outdoor nonprofits with $100,000 in Mtn Dew Outdoor Grants. Dew’s goal is to support Heartland nonprofit organizations that protect the beautiful lands we all love. Nonprofits can apply for one of 20 $5,000 outdoor grants and Dew Nation also will have a chance to […]
Posted inBeverage News, Home Page Slider, Southeast
Wild Leap Launches Ready-To-Drink Premium Vodka Cocktails
LaGrange, Georgia-based Wild Leap has introduced its ready-to-drink premium vodka cocktails. This new line of canned cocktails debuts in two flavors, Strawberry Mango and Creamsicle Mojito, and features three ounces of premium Wild Leap Vodka. These canned cocktails are 10 percent alcohol by volume, gluten-free and require no preparation before opening. Available in four-packs of […]
Posted inBeverage News, Home Page Slider, Southeast
SEG Introduces First Holiday Wine Advent Calendar
Southeastern Grocers is introducing its first Holiday Wine Advent Calendar. The limited-edition calendar will feature 24 individual bottles sized for wine lovers to enjoy a new variety each night. Each Holiday Wine Advent Calendar features an array of reds, whites and rosés ranging from full-bodied California reds to crisp Washington whites. The Holiday Wine Advent […]
Posted inBeverage News, Home Page Slider, Southeast
Boys & Girls Clubs Of America, Coca-Cola Co. Partner To Help Youth
Boys & Girls Clubs of America, a youth development nonprofit, has announced a five-year Workforce Readiness partnership with Atlanta, Georgia-based The Coca-Cola Co., a 74-year partner of BGCA, to close the employment and opportunity gap by preparing more than 4.7 million American youth to be pioneering workers, leaders and innovators of tomorrow. As a founding partner […]
Posted inBeverage News, Home Page Slider, West
Peet’s Coffee Celebrates Autumn With New Take On Seasonal Favorites
Emeryville, California-based Peet’s Coffee has released its fall 2020 beverage lineup – now offered in iced and with a plant-based dairy option. The handcrafted seasonal offerings include the debut of the iced Maple Spice Cold Brew Oat Latte alongside returning favorites like the Pumpkin Latte and Maple Latte – served iced or hot. For those seeking a dairy alternative, the […]
Posted inBeverage News, Home Page Slider, National
PepsiCo, USAID Launch Partnership To Empower Women In Agriculture
Global food and beverage leader PepsiCo recently announced a new five-year, $20M partnership with the U.S. Agency for International Development, under the Women’s Global Development and Prosperity Initiative. This partnership is in an effort to empower women in agriculture and help build a more sustainable food system. The goal of the project is to drive inclusivity […]
Posted inBeverage News, Home Page Slider, National
Coca-Cola Names Leaders For New Operating Units, Beverage Categories
The Coca-Cola Co. has announced appointments for a number of senior roles leading the company’s new operating units and beverage category teams. The selections are part of the company’s broader reorganization, as first announced Aug. 28. The company’s nine new operating units and five global category teams will be supported by the newly created Platform […]
Posted inBeverage News, Home Page Slider, Southeast
The Coca-Cola Co. Taking Strategic Steps To Reorganize Business
The Atlanta, Georgia-based Coca-Cola Co. says it is taking strategic steps to reorganize and better enable the Coca-Cola system to pursue its Beverages for Life strategy, with a portfolio of drinks that are positioned to capture growth in a fast-changing marketplace. The company is building a networked global organization, combining the power of scale with […]
Posted inBeverage News, Home Page Slider, National
Alfredo Rivera Tapped As New President Of Coca-Cola North America
The Coca-Cola Company has named Alfredo Rivera as president of Coca-Cola North America, effective immediately. Rivera is a 23-year veteran of the company who has most recently served as president of the Latin America group. Rivera replaces James L. “Jim” Dinkins, who has led Coca-Cola North America since 2018. He is retiring. Dinkins joined Coca-Cola […]
Posted inBeverage News, Home Page Slider, Midwest
Capri Sun Donates 5M Pouches Of Filtered Water To School Districts
As many schools are opening now, water fountains will be off limits due to the COVID-19 pandemic. To help out, Capri Sun is swapping its juice for filtered water and delivering five million filtered water pouches to schools in the Chicagoland area and Granite City, where its factory is located. “As a brand that exists […]
Posted inBeverage News, Home Page Slider, Southeast
Community Coffee Co. To Open New Warehouse In Monroe, LA
Community Coffee Co. will be opening a new sales and warehouse location in Monroe, Louisiana. This location will service Monroe and its surrounding areas in North Louisiana. “Our new location furthers our commitment to serving the Monroe area and making it possible for us to get our rich, smooth tasting coffee to our customers throughout the state,” said David Belanger, president and CEO of […]
Posted inBeverage News, Home Page Slider, National
Pepsi Celebrates Elite Football Fans In New Marketing Campaign
While there is much uncertainty in the world of sports right now, one thing is certain: elite football fans will be watching this season. These elite football watchers exist all across the U.S. – in fact, 95 percent of NFL fans watch games on TV. This is the inspiration for the new 2020 Pepsi football campaign – “Made […]
Posted inBeverage News, Home Page Slider, Southeast
Florida Food Products Acquires Beverage Ingredient Company Amelia Bay
Eustis, Florida-based Florida Food Products has acquired Amelia Bay, a provider of fresh brewed tea extracts, coffee extracts and botanicals based out of Johns Creek, Georgia. The acquisition will strengthen FFP’s position in the clean label ingredients space by adding a beverage platform to its portfolio of natural products within the meat, savory, health and wellness […]
Posted inBeverage News, Amazon Fresh, Home Page Slider, Southwest, Whole Foods
Poppi Prebiotic Soda Launches New Watermelon Flavor
Dallas, Texas-based Poppi, a prebiotic soda brand known for its unique flavor profiles and functional/digestive health properties, has released its newest flavor – watermelon. Poppi’s better-for-you soda, featured on Shark Tank, has cemented its place at the top of the healthy soda trend with influencer brand fans in Hilary Duff, Whitney Port, Alyssa Lynch, Hannah […]
Posted inBeverage News, Home Page Slider, Northeast
Mtn Dew Reignites Team Rubicon Partnership To Support Heroes
For the second year in a row, Mtn Dew is backing the ultimate heroes with the return of the Dew Fuel The Mission program, which supports Team Rubicon, a disaster response nonprofit organization that leverages the skill sets of veterans and first responders to help disaster victims in communities domestically and internationally. Mtn Dew will be giving funds toward […]