Kellogg’s has released limited-edition Frosted Flakes and Keebler Fudge Stripes collector’s boxes that include exclusive, behind-the-scenes content of the making of “Jurassic World: Fallen Kingdom,” which debuted in theaters June 22. The limited-edition boxes include more than five minutes of behind-the-scenes footage from the latest “Jurassic World” movie. The content takes viewers on set with the stars and creators of […]
Category: New Products
New grocery product announcements from suppliers and brands in every department.
Browse the latest launches in New Grocery Products.
Walmart Open Call Event Highlights 100+ U.S. Entrepreneurs
Walmart’s held its fifth annual open call event at its corporate headquarters on Wednesday. More than 450 businesses lined the halls to meet face-to-face with buyers in hopes of making a deal with the retail giant. More than 100 entrepreneurs pitching U.S.-made products moved on to the next step, with some getting on-the-spot deals, and […]
Napa Hills Turns Wine Into Water, Now Available Nationwide
Napa Hills says it is bringing the health benefits of red wine—without the alcohol—to consumers nationwide with its Vineyard Enriched Water. Launched in Chicago in August 2017, Napa Hills a naturally flavored water containing the antioxidant benefits of red wine, without calories, sugar or alcohol. One bottle of Napa Hills delivers the same amount of heart-healthy antioxidants found in […]
7-Eleven Expands Customer Choice With Vintage Wine
7-Eleven’s new Voyager Point wine line is designed for customers to be able to “trade up in quality at an affordable price,” the Texas-based convenience store company says. Voyager Point varietals include Cabernet Sauvignon and Red Blend from California and Sauvignon Blanc from the Marlborough region of New Zealand. SRP for a 750-ml bottle is […]
Butterball Launches New ‘Premium’ Deli Turkey And Chicken Portfolio
Butterball is launching a new deli portfolio featuring specialty and seasoned items in flavors that were selected specifically for this new set. Leading the portfolio is the Thanksgiving Roasted deli turkey breast. “Consumers that know Butterball for its unique Thanksgiving flavor can enjoy it year-round, straight from the deli counter with this skin-on, oil-browned turkey breast, roasted with […]
URM Launches Its First Exclusive Product Brand—Merchant’s Craft Beverages
Spokane, Washington-based URM Stores is rolling out its first exclusive product brand, Merchant’s Craft. The new brand of beverage products will replace Western Family brand soda, sparkling water and mixers at URM-supplied stores in the Northwest. The official launch date for Merchant’s Craft is June 1, though the products were available at some retail stores […]
7-Eleven Introduces Its First Cold Brew Iced Coffee
In response to the popularity of cold-brewed coffee among Millennial and Gen Z coffee-drinkers, 7-Eleven is introducing its own version of the chilled drink. The company’s new proprietary Cold Brew Iced Coffee is slow steeped and chilled for peak smoothness and flavor, 7-Eleven says. For a limited time, the new iced coffee drink will cost 99 cents for […]
Albertsons Cos. Launches ‘Top-Shelf’ Private Label Line
Albertsons Cos. is “expanding and elevating” its Own Brands portfolio with Signature Reserve, branded as a “top-shelf culinary presence.” “Signature Reserve inspires delicious discovery with extraordinary and expertly sourced flavors and ingredients,” said Geoff White, president of Albertsons Cos. Own Brands. “Shoppers are more educated and interested in culinary trends than ever before, and Signature […]
Frozen Entrée Line Designed For Healthy Blood Sugar Launches At H-E-B
Elior North America, a foodservice company, has launched a frozen entrée brand, Right Course, created to help consumers manage their blood sugar levels. “The prevalence of diabetes continues to grow within the U.S., with 30 million Americans diagnosed with the disease actively working to manage their blood sugar levels,” the company says. “Right Course adheres to […]
Seasonal Peaches & Cream Halo Top Available Nationwide This Summer
Halo Top Creamery will debut its new seasonal flavor, Peaches & Cream, nationwide beginning in early June. The summer flavor will be available for a limited time. Fans will be able to get their hands on the new flavor, with 320 calories and 20g of protein per pint, in freezer aisles nationwide until the end […]
Food Industry Veteran Susie Fogelson Launches F&Co Marketing Firm
Susie Fogelson, a food marketer and strategist, has launched F&Co, a boutique consultancy that delivers brand and content strategy, storytelling concepts and experiential recommendations to food and beverage companies. Fogelson is known for leading marketing and brand strategy at Food Network and the Cooking Channel for more than 15 years. Throughout her tenure at the […]
Milk Category Commoditization Is Not The Best Tactic
Author’s note: After a hiatus following brain surgery due to the discovery of a brain aneurysm, I have returned to my writing responsibilities with The Shelby Report and am now better than new. It’s great to be back! by Cindy Sorensen/ owner and CEO of The Grocery Group Today’s milk case is exploding with an abundance […]
Food Lion Tests ‘Home Chef Kitchen’ Fully Cooked Meals
Food Lion is kicking off its new Home Chef Kitchen product pilot with samples and wine pairings at select stores. The fully cooked, single-serve meals are ready to eat in minutes and come in seven varieties: Chicken Alfredo: Grilled chicken breast in a creamy alfredo sauce, served with penne paste and green peas Classic Meatloaf: Traditional […]
Tribali Foods Launches Clean Meat Patties At Super Targets Nationwide
Tribali Foods, a purveyor of “clean” free-range chicken and grass-fed beef patties, has launched two of its varieties— Mediterranean Style Beef and Chipotle Chicken—in 185 Super Target locations from coast to coast. The patties are Paleo certified, Whole30 approved, Non-GMO Project Verified and free of gluten, dairy and soy. Launched in San Marino, California, in […]
Fruit Flavors Take Top Honors At Innovative Ice Cream Contest
Several fruity flavors of ice cream—either newly introduced or yet to be released—captured the attention of judges at the International Dairy Foods Association‘s (IDFA) annual Innovative Ice Cream Flavor Competition in Fort Myers, Florida, with the favorites earning first-place finishes in all three categories. Signature Reserve Brazilian Guava Cheesecake ice cream, Spicy Mango Raspberry Fiesta […]
Fairlife Unveils New Core Power Packaging With Relaunch Of Coffee Flavor
Core Power protein shakes, Fairlife’s sports nutrition drink, is re-releasing a coffee flavor that previously was available years ago. Its predecessor was a part of the “light” series with 20g of protein per serving; the new product has 26g per serving. The entire Core Power collection will have a refreshed look when it hits stores […]
Line Of Wahlburgers Beef Products Heading To Grocery Stores Nationwide
Wahlburgers, a fast-casual restaurant brand founded by brothers Paul, Donnie and Mark Wahlberg, has collaborated with Arkk Food Co. to develop a retail beef program. The line of consumer products will include ground beef, pre-formed patties, pre-formed sliders and brick pack, all made with the same proprietary Wahlburgers angus blend found in its restaurants across […]
Blue Bunny Load’d Sundaes Available In Eight Flavors
Blue Bunny has launched a new ice cream line called Load’d Sundaes. Load’d Sundaes are made with ice cream that is crafted to be soft and ready to eat straight from the freezer, so there is no need to wait for it to temper. Load’d Sundaes are filled with signature Blue Bunny treats—cookies, nuts, chocolate […]
Full Line Of Dairy-Free NadaMoo! Desserts Hits Stater Bros. Shelves
NadaMoo!, an Austin, Texas, based dairy-free frozen dessert company, has launched its full product line at Southern California-based Stater Brothers Markets stores. Fourteen of the brand’s flavors—including the three newest flavors Strawberry Cheesecake, Caramel Cold-Brew & Cookies and Cookie Dough Fudge—will take up two shelves in the freezer aisle at all Stater Bros. locations. This […]
Certified Angus Beef Forms Foundation Of New Burger Varieties
Three companies have developed frozen burger lines that start with fresh Certified Angus Beef brand cuts. “These patties mirror our focus on quality and integrity with our fresh cuts,” said Brett Erickson, director of value-added products for the Certified Angus Beef brand in Wooster, Ohio. “They go from the package to the table in minutes, […]
