Battle Creek, Michigan-based Kellogg is incorporating NaviLens technology into the packaging of four of its cereal brands: Kellogg’s Corn Flakes, Special K Original, Rice Krispies and Crispix. The front and side of these cereal boxes will feature a NaviLens optical smart code comprising colorful squares on a black background that can be detected and read by the NaviLens and NaviLens GO apps. With the apps, […]
Category: Packaging News
Study Reports Shoppers Frustrated By Excessive Packaging
Online shoppers are fed up with a glut of packages arriving too big for the products being shipped, too flimsy, covered with too much tape or not being waterproof or recyclable. Those are among the main findings of a new national survey by packaging provider DS Smith, which tracked the frustrations amid a jump in […]
EPac Flexible Packaging Expands Internationally Into Europe
Austin, Texas-based ePac Flexible Packaging will be adding a second sales and manufacturing location in the U.K. EPac Sheffield will serve CPG brands of all sizes throughout Northern England, Scotland and Ireland. When combined with sites in Poland, France and the previously announced site in Austria, ePac has growing coverage for Europe. “Since opening our first […]
D&W Fine Pack Implements Recycled Plastic Products
Wood Dale, Illinois-based D&W Fine Pack has announced a multimillion-dollar investment in sustainability technology at its manufacturing facility in Fort Wayne, Indiana. This new extrusion technology, slated to debut in January, is the largest of its kind in the U.S. and gives the company the capability to make food packaging products from 100 percent post-consumer recycled PET, incorporating […]
Maine Crisp Debuts Redesigned Packaging, New Facility
Maine Crisp debuted new packaging in October at the grand opening of its production and retail facility in Winslow, Maine. With the production capacity increase afforded by the new facility, the company is positioned to capitalize on its national retail and e-commerce growth. This milestone provided an opportunity for a packaging redesign that reflects the […]
1836 Farms Debuts Environmentally-Friendly Glass Bottles
1836 Farms, a family-owned organic creamery based in Terrell, Texas, is offering products bottled in custom Texas designed glass, reusable bottles. The milk glasses can be returned to the point of purchase for deposit refund or applied to new purchases. They are returned to the creamery to be rinsed, sanitized and refilled. Bottled the old-fashioned way, all 1836 […]
Kraft Heinz Releases Lunchables Holiday Packs For Parents
Chicago-based Kraft Heinz has launched Lunchables Holiday Packs. The lunch kits contain products kids will recognize rewrapped in a “parents-only” holiday sleeve with stickers. “Parents are our biggest partners in continuing our mission to fuel kids’ creativity and imaginations,” said Erin Fitzgerald, brand manager, Lunchables. “This holiday season, it is time for us to help power […]
SunChips To Spotlight Underrepresented Artists On Packaging
Plano, Texas-based Frito-Lay and its brand, SunChips, has relaunched its Art Seen campaign to give diverse artists a stage in Miami. Select artists will also have a chance to have their work seen on more than 20 million SunChips bags and on social media and advertising. “Sharing diverse viewpoints is essential to creating a world in […]
