Chicago-based Kraft Macaroni and Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and name. The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography and packaging. The change from “macaroni and cheese” to “mac & cheese,” Kraft said in a statement is […]
Category: Packaging News
Posted inPackaging News, Midwest
Morton Launches Refillable, Recyclable Grinder
Chicago-based Morton Salt has announced its new collection of refillable, adjustable grinders. Morton’s new glass grinder is designed to offer consumers a more sustainable option compared to the single use disposable options in the market today. The newly redesigned grinder will also feature an adjustable grinder top, recyclable glass bottle and will be available in […]
Posted inPackaging News, Beverage News, West
OLIPOP Launches Limited-Edition ‘Minions’ Banana Cream Flavor
Oakland, California-based OLIPOP has announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed with the global theatrical release of “Minions: The Rise of Gru” on July 1. Gopuff, a CPG delivery company, will also be selling single cans in select markets beginning in mid-June. The flavor will be available […]
Posted inPackaging News, Midwest
Wheaties Recognizes Simone Biles On 100th Anniversary Box
In honor of its 100th anniversary, Minneapolis-based Wheaties is featuring gymnast Simone Biles as the finale box of its Century Series and year-long commemorative celebration. Biles’s accomplishments include a record-breaking seven National All-Around titles, three consecutive and five overall World All-Around Titles, seven Olympic medals and pioneering four gymnastic skills named in her honor. But […]
Posted inPackaging News, Midwest
Lightlife Foods Collaborates With Disney and Pixar On ‘Lightyear’ Film
Chicago-based Greenleaf Foods, owner of plant-based food company Lightlife, has begun a partnership with Disney and Pixar. As part of the promotion of the upcoming film, Lightyear, Lightlife and Disney and Pixar are teaming up to celebrate the magic of legendary character Buzz Lightyear off the screen and in the kitchen. As part of its sponsorship of […]
Posted inPackaging News, West
Wonderful Pistachios Teams Up With Marvel Studios For Campaign
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts debuting on Disney+ this year, Los Angeles-based Wonderful Pistachios launched its “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios. The campaign, featuring Guardians of the Galaxy character Groot, will activate across a wide range of touch points including TV, […]
Posted inPackaging News, National
Nassau Candy’s Clever Candy Launches New Packaged Line
Nassau Candy, a leading manufacturer of specialty and private label confections, is launching an exclusive packaged line under its Clever Candy Brand. The expansion of the Clever Candy range offers retailers and customers a new way to enjoy confections. The inaugural products in Nassau Candy’s Clever Candy line will be packaged versions of the company’s […]
Posted inPackaging News, Southwest
Opopop Celebrates Anniversary With Limited Edition Birthday Big Bag
Denver, Colorado-based Opopop is celebrating its one-year anniversary in June with the launch of a limited edition Birthday Flavor Wrapped Kernels Birthday big bag and a week of giveaways with more than $1,000 worth of prizes for consumers to enjoy. The company said that it is redefining traditional popcorn with the invention of its Flavor Wrapped Kernels […]
Posted inPackaging News, West
Alkaline88’s Club Pack Launches In Sam’s Club Locations
Scottsdale, Arizona-based The Alkaline Water Company Inc. has announced its Alkaline88 1 gallon will be available in 589 Sam’s Clubs across the country in a 4 pack “club pack.” The club pack was designed exclusively for Sam’s Club’s over 40 million members. “The Alkaline88 1 gallon has always distinguished itself due to its size, packaging […]
Posted inPackaging News, West
Koe Organic Kombucha Unveils Rebranded Cans, Recipe
Los Angeles-based Koe Organic Kombucha has unveiled new packaging for its cans for the launch at Target and Rite Aid locations. This rebrand comes alongside a refreshed Koe recipe that has 200 percent more of the recommended daily value of vitamin C, with 25 calories per serving, 15mg of caffeine and 5-6g of sugar per can. […]
Posted inPackaging News, Midwest
ShineWater Introduces Kid-Friendly Pouch Packaging
Bay City, Michigan-based ShineWater has introduced new ShineWater Pouches that deliver Vitamin D in a kid-friendly format with bright, fruit flavor infusions. ShineWater Pouches are formulated to include essential nutrients and ingredients with zero grams of added sugar, five milligrams of sodium, one gram of carbohydrates, vitamin D, vitamin B12, zinc, calcium, folate and magnesium, […]
Posted inPackaging News, Southwest
Doritos, Stranger Things Partner For ‘Live From The Upside Down’ Concert
Plano, Texas-based Doritos is partnering with Netflix’s Stranger Things 4 to create a “Live From The Upside Down” virtual concert June 23. The Stranger Things story goes that back in 1986, a tour bus crashed near Hawkins, Indiana, headed to the Doritos Music Fest ’86. The musicians disappeared into another dimension and the show was canceled […]
Posted inPackaging News, Southeast
Milliken, Invista Partners To Showcase Impact Copolymer Packaging
Spartanburg, South Carolina-based Milliken & Co. is pleased to be exhibiting at IDDBA expo taking place June 5-7 in Atlanta. In Booth No. 2651, the producer of plastic additives and colorants will be highlighting its collaboration with Invista, the U.S. polypropylene resin manufacturer. Together, the partners used Milliken’s DeltaMax performance modifier to develop a new PP […]
Posted inPackaging News, Northeast, Snacks Brands
The Hershey Co. Unveils Two-Story Trade Show Exhibit
Pennsylvania-based The Hershey Company is showcasing its leadership in retail and consumer insights by focusing on the value of space for both retailers and consumers during the National Confectioners Association’s 2022 Sweets & Snacks Expo from May 24-26 in Chicago. Hershey recently participated in a study where it explored the needs of retailers. Key insights […]
Posted inH-E-B, Beverage News, Packaging News, Southwest
Stel+Mar Wines Expands Distribution To H-E-B Locations
Stel+Mar Wines has launched in the U.S. at H-E-B locations with a collection of wines. According to the 2022 State Of The Wine Industry Report, the under 40 demographic comprises approximately 72 million people in the U.S. As this demographic matures in age, palate and consumption tendencies, they are actively searching for brands that are aligned with […]
Posted inPackaging News, Beverage News, Midwest
Twelve5’s Rebel Hard Coffee Launches Variety Pack And Debuts Platform
Neenah, Wisconsin-based Twelve5’s Rebel Hard Beverages is expanding its product portfolio through a Hard Brunch Variety Pack. The pack will include the Original Hard Coffee and Mocha Hard Latte, as well as three new malt-based beverages – Orange Mimosa, Peach Bellini and Strawberry Sangria. The Hard Juice Variety Pack will feature four new malt-based Hard […]
Posted inPackaging News, Southwest
Lunchskins Expands Its Plastic Alternatives At Walmart Locations
Lunchskins is expanding its product lines in Walmart locations to scale the adoption of affordable household alternatives to single-use plastic bags and straws. The expansion comes at a critical time in light of data showing that the COVID-19 pandemic brought on a resurgence of plastic waste. The International Solid Waste Association reports that single-use plastic […]
Posted inPackaging News, Midwest, Sustainability News
ProAmpac Debuts ProActive Sustainability, Digital Print Capabilities
ProAmpac, a leader in flexible packaging and material science, opens Packaging Innovations 2022 at booth G60 May 25-26 in Birmingham, England. The company will emphasize its European ProActive Sustainability flexible packaging portfolio and digital print capabilities. Cincinnati-based ProAmpac is owned by Pritzker Private Capital along with management and co-investors. The company has increased its manufacturing […]
Posted inPackaging News, Midwest, Sustainability News
World Centric Expands Compostable Collection With Takeout Containers
World Centric has announced the addition of two product lines to its 100-percent, tree-free compostable collection. To be unveiled at the 2022 National Restaurant Association Expo from May 21-24 in Chicago, the offerings include the company’s NoTree tall and rectangular takeout containers. Both are made from FSC certified renewable bamboo paper with a bio-based moisture […]
Posted inPackaging News, Northeast
LesserEvil Launches Jurassic World Dominion Package Collaboration
Danbury, Connecticut-based LesserEvil has announced a limited-edition collaboration, sweepstakes and additional giveaways to celebrate “Jurassic World Dominion” from Universal Pictures and Amblin Entertainment, which will debut in theaters on June 10. In addition to giving its Himalayan Pink Salt Popcorn new packaging, LesserEvil is hosting sweepstakes, along with other themed prizes, and is launching giveaways on social […]