The Giumarra Cos. has added James Paul to its West Coast avocado and asparagus sales staff. Paul is a graduate of California Polytechnic University, where he received a Bachelor of Science degree in international business management. He comes to Giumarra with sales and marketing experience with Greg Paul Produce Sales Inc., based in Stockton, Calif., […]
Category: Marketing News
Posted in, Beverage News, Marketing News, Northeast
Poland Spring Teams Up With Olympic Gymnast Aly Raisman
Poland Spring® Brand 100% Natural Spring Water, the No. 1 natural spring water brand in New England, has partnered with women’s gymnastics team captain and three-time medalist, Aly Raisman. The iconic brand is Raisman’s first New England sponsor and will help the champion gymnast stay hydrated both in and out of the gym. “Water is […]
Posted in, Marketing News, Midwest
All-Star Speakers to Highlight LEAD Marketing Conference
Executives from Coca-Cola, Bozzuto’s, and Barilla America will highlight the agenda of all-star speakers at the 4th annual LEAD Marketing Conference, to be held Oct. 1-3 at the Westin O’Hare in Chicago. Special educational workshops on retail technology and marketing will be held just prior to the start of the conference. LEAD, hosted by the […]
Posted in, Marketing News, National
Facebook Fans Choose Two New Dum Dums Flavors
The votes are in, and Peach-Mango and Raspberry Lemonade have been selected as the next two Dum Dums flavors. Dum Dums asked its Facebook fans to choose the next two flavors in a tournament style competition. In July and early August, fans were asked to vote for their favorite mash-up or combo flavor with the […]
Posted in, Beverage News, Marketing News
Nordaq Fresh Drinking Water Continues To Expand In U.S.
Officially flowing into the U.S. market, Nordaq Fresh, an environmentally conscious water purification system, is changing the way the hospitality industry—including restaurants, hotels, wineries and resort destinations worldwide—thinks about water, according to the company. Headquartered in Sweden and operating in more than 10 countries, Nordaq Fresh is led by husband-and-wife team Robert and Paulina Hahmann, […]
Posted in, Equipment & Technology, Marketing News, West
Kroger, Safeway Try Customized Pricing
A New York Times report says that Kroger Co. and Safeway Inc. are among the large grocery chains using various methods to determine individualized prices for their shoppers. The retailers are hoping to improve razor-thin margins by creating specific offers and prices, based on shoppers’ behaviors, that could encourage more spending, the Times says. The […]
Posted in, Marketing News, Northeast
Radian Develops Plan To Assist A&P In Turnaround Efforts
Radian, a leading U.S. provider of merchandising consulting services to the retail industry, has announced the “success of its strategic merchandising plan” for The Great Atlantic & Pacific Tea Co. (A&P). As part of its partnership with A&P over the last 18 months, Radian says it has helped establish and ingrain a myriad of core […]
Posted in, Marketing News, National
Marketing Challenges Increase As Income Divide Grows
Colin Stewart, SVP at AMG Strategic Advisors, gave attendees at the Federated Foods 2012 Summer Buying Show in Chicago a look at Acosta Sales & Marketing’s new spring edition of its “Why? Behind the Buy” study. Published twice yearly, the study explores shopper trends, what shoppers think about private brands and the economy, how gas […]
Posted in, Marketing News, Northeast
Scott Brand Launches Scott Shared Values
The Scott Brand has created Scott Shared Values, a program that provides savvy consumers with exclusive access to exciting deals and rewards. Becoming a member of Scott Shared Values is easy; sign up at ScottBrand.com. Through the Scott Shared Values program, consumers will gain access to special savings toward Scott bath tissue and paper towels, […]
Posted in, Albertsons, Marketing News, Southwest
Albertsons Market ‘Road Trip’ Contest To Give Away New Car
Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook Fan Page for a chance to win a new car. Each time a customer submits an entry, “miles” are added to the campaign road trip. As more “miles” are accumulated […]
Posted in, Marketing News, National
Costco’s July Sales Climb 8 Percent
Costco Wholesale Corp.’s July sales increased by about 8 percent since the same period last year, according to a news release from the company. New Mexico Business Weekly says the company reported net sales of $7.25 billion for the month, compared with $6.74 billion in July 2011. The company’s net sales since the beginning of […]
Posted in, Feature, Marketing News, National
Use ‘Barriers To Exit’ For More Sales From Customers
by Rick Rusch, Thought-Tech Special to The Shelby Report Grocers, like all merchants, are prone to a fairly simple view of marketing. Many grocers see their marketing as the basic activities designed to draw people to their store. But is that really the purpose of marketing? If so, then measuring the success of your marketing […]
Posted in, Marketing News, National
Federated Foods Show Draws More Than 325 Participants
The Federated Foods 2012 Summer Buying Show held July 22-24 at The Drake Hotel in Chicago drew more than 325 participants. Pam Boynton, chief strategy officer, Federated Group, told The Shelby Report that “This show means business!” “That’s what this show is all about,” she said. “The intention was to bring new value and new […]
Posted in, Marketing News, West
Sunlight Introduces Pretty Lady For The Summer
Summer fun has begun, and what better way to kick off this year’s summer grape season than with a new merchandising program from Sunlight International and JP Dulcich & Sons Grapes? Announcing the new Pretty Lady for the Summer Point-of-Sale materials, available now. Featuring a beautifully illustrated beach scene, and a chic Pretty Lady in […]
Posted in, BJ's Wholesale Club, Marketing News, National
Study: Four Grocers Prove That Actors, Theatre Drive Retail Growth
A consumer study of America’s leading brands has shown that the retailers driving economic and sector growth are doing so by creating a sense of theatre around their in-store experiences. Half of the top 100 companies overall are retailers. Within the Top 10—Wegmans, fourth; Publix, fifth; Trader Joe’s, sixth; and H-E-B, 10th—were set apart by […]
Posted in, Marketing News, National
Study: Change Of Generational Guard Means Trouble For Established Brands, Traditional Stores
Jefferies, the global investment bank, and AlixPartners, the global business advisory firm, have announced the findings of their new joint study, “Trouble in Aisle 5,” which finds that the traditional food-at-home vertical, which is already facing trouble, is likely to see its challenges accelerate over the next few years. The study, which included a survey […]
Posted in, Marketing News, Southwest
Associated Food Stores Surpasses $2B in Sales
During Associated Food Stores’ annual meeting, the company reported to its members an increase in sales and profits during the 2012 fiscal year. Associated Food Stores increased total sales by $88.8 million, or 4.6 percent, surpassing the $2 billion mark. Members of the cooperative also were able to enjoy an increase in patronage dividends of […]
Posted in, Marketing News, National
A Consumer Take On Food, Beverage Packaging
From purchase off the shelf through consumption, packaging for food and beverages evolves to intersect with consumer needs and priorities. Food and beverage categories and brands have benefited significantly when manufacturers and retailers have managed to fuse packaging innovation with emerging consumer trends. To further take advantage of the dynamic environment, according to “Food and […]
Posted in, Marketing News, National, Northeast
Frito-Lay Sales Associates Honored As PepsiCo’s Top Sales Performers Worldwide
PepsiCo’s Frito-Lay North America division congratulates its 42 U.S.- and Canadian-based sales associates who were recently honored as PepsiCo’s top sales performer in a ceremony held earlier this month at PepsiCo global headquarters in Purchase, N.Y. The honorees are among 226 sales people in 2012 inducted into the company’s “President’s Ring of Honor,” which was […]
Posted in, Beverage News, Marketing News, Southeast
Pepsi Bottling Seeks Incentives For Winston-Salem Expansion
Pepsi Bottling Ventures is seeking up to $1 million in incentives from the city of Winston-Salem, N.C., to help expand its sales and distribution operations, the Winston-Salem Journal reports. Local officials told the newspaper that if Winston-Salem is selected for the expansion, the company plans to invest close to $80 million in a move that […]