Inmar and The Kroger Co. are forming a new strategic relationship that they say will drive innovation in digital offer management. The relationship includes the sale to Inmar of You Technology, a digital coupon and digital rebate publishing unit owned by Kroger. The sale includes a long-term services agreement with Inmar for the continued delivery of digital […]
Category: Marketing News
Posted inH-E-B, Grocery News, Home Page Latest News, Independent Store News, Industry News, Marketing News, Southwest
H-E-B Kicks Off 12 Days Of Christmas Spurs Auction
On Dec. 10, H-E-B, in partnership with Spurs Sports & Entertainment, launched an H-E-B 12 Days of Christmas Spurs Auction, an online auction that will feature more than a dozen collectibles from the grocer’s comical television commercials featuring San Antonio Spurs players. Items to hit the auction block include signed robes worn by Spurs legends […]
Posted inPackaging News, Amazon Fresh, Corporate Store News, Grocery News, Home Page Latest News, Industry News, Marketing News, Northeast, Whole Foods
Royal Farms Gets Into The Holiday Spirit With Holiday-Themed Promotions
Royal Farms, a fast-casual, convenience and gas station chain based in Baltimore, Maryland, is running a holiday-themed promotional period through Dec. 31. The company’s chicken boxes, coffee cups and employee uniforms are designed to incorporate the holiday spirit. The chain’s boxes for its chicken meals resemble a present, its coffee cups display a chicken snowman, and […]
Posted inStore News, Grocery News, Health & Wellness, Home Page Latest News, Marketing News, Southwest
Reasor’s ‘Food 2 Families’ Will Benefit Oklahoma Food Bank
Reasor’s and KJRH Channel 2 have kicked off the 2018 “Food 2 Families” campaign benefiting the Community Food Bank of Eastern Oklahoma. As of Nov. 14, Reasor’s customers can choose to donate to the annual campaign in four ways: Purchase non-perishable food items and drop them in the donation bins in the store. Purchase a […]
Posted inGiant Food, Grocery News, Home Page Latest News, Marketing News, Northeast, Store News
Giant Food’s New Promotional Campaign Celebrates Shared Connections
Giant Food, a greater Washington D.C. regional grocery chain, has unveiled a new marketing campaign introducing Giant’s new tagline, “The Little Things Are Giant.” The campaign highlights the “connections shared over great food and how these moments between family and friends are made even more special with the help of Giant’s product assortment, ease of shopping and […]
Posted inSuppliers, Albertsons, Grocery News, Home Page Latest News, Marketing News, Meat/Seafood/Poultry, National, New Products
Jimmy Dean Launches ‘Egg’wich’ With Petition To Change Definition Of Sandwich
Jimmy Dean has launched its first breadless sandwich, the Jimmy Dean Delights Egg’wich, made with breakfast sausage and cheese between two egg frittatas. The Egg’wiches are available in three varieties: Broccoli Cheese—Chicken sausage and cheese between broccoli and cheese egg frittata Bacon, Spinach, Onion—Turkey sausage and cheese between bacon, spinach, caramelized onion and parmesan egg frittata Ham, […]
Posted inDairy News, Association News, Bakery News, Deli News, Executive News, Grocery News, Home Page Latest News, Marketing News, National, Women In The News
IDDBA Will Welcome A New VP Of Marketing This Month
Whitney Atkins will join the International Dairy Deli Bakery Association (IDDBA) as its VP of marketing on Nov. 27. She will lead the marketing team responsible for telling the story of the association and driving member engagement. “I look forward to joining the IDDBA team, serving our industry and providing resources to our membership that […]
Posted inExecutive News, Grocery News, Home Page Latest News, Marketing News, Northeast, Store News
Geissler’s Supermarkets Names New Sales And Marketing Director
South Windsor, Connecticut-based Geissler’s Supermarkets appointed Kevin Brouillard as its new director of sales and marketing, effective Oct. 22. Brouillard is reporting to Robert Rybick, Geissler’s president and CEO. Brouillard’s goals will be to drive incremental sales through enhanced merchandising and marketing efforts. He will be responsible for cultivating and expanding vendor relations, especially with the […]
Posted inMarketing News, Corporate Store News, Home Page Latest News, Northeast
Stop & Shop Launches Advertising Campaign With Real Customers
Stop & Shop has partnered with customer agency C Space to launch an advertising campaign titled “You Got It.” The campaign launched on TV, radio, online and out-of-home on Oct. 5 in Connecticut, and on Oct. 8 in Massachusetts, Rhode Island and New York. Rather than actors, the documentary-style ads feature real customers filmed amidst the happy chaos of their daily lives. […]
Posted inGrocery News, Home Page Latest News, Marketing News, Produce News, Southwest, Suppliers
Avocados From Mexico Launching New Shopper Marketing Programming
Avocados From Mexico (AFM) will be showcasing its new year-round shopper communication platform, initiatives and partnerships at the upcoming PMA Fresh Summit Convention & Expo in Orlando, Florida, at the Orange County Convention Center from Oct. 18-20. This year, AFM hopes to make a stronger connection with shoppers through the launch of its “Savor Every Moment” shopper communications […]
Posted inMarketing News, Grocery News, Home Page Latest News, Industry News, National, Produce News, Suppliers
The Wonderful Co. Surpasses $1B Spent Marketing Its Brands
The Wonderful Co., known for its Wonderful Pistachios, Wonderful Halos and POM Wonderful, has invested more than $1 billion over the past decade marketing its products to consumers across the globe. This milestone, which Wonderful will celebrate at PMA Fresh Summit, “has made Wonderful Pistachios America’s No. 1 fastest-growing snack brand, Wonderful Halos America’s No. […]
Posted inSuppliers, Grocery News, Home Page Latest News, Marketing News, Produce News, West
Cuties Now The Official Citrus Fruit Of Disney World And Disneyland
Clementine brand Cuties is adding another title to its name: the official citrus fruit of Walt Disney World Resort and Disneyland Resort. The strategic promotional agreement will bring Cuties to food and beverage areas throughout these Disney Parks, starting this fall. “Cuties and Disney Parks is a natural fit because so many kids and parents love both […]
Posted inMarketing News, Grocery News, Guest Contributors, Home Page Latest News, National, Produce News, Shelby Content
Karen Caplan: The New Holiday Table
by Karen Caplan/President and CEO, Frieda’s Specialty Produce If you’re a retailer, you’ve probably already set your ads for the upcoming holidays, Thanksgiving and Christmas. And chances are you’ve chosen pretty much the same selection of produce items to feature as you did last year: orange sweet potatoes, green beans, Russet potatoes and cranberries. I’m […]
Posted inMarketing News, Grocery News, Home Page Latest News, Store News, West
Smart & Final Named The Official Grocery Partner Of The Los Angeles Dodgers
Smart & Final is now the official grocery partner of the Los Angeles Dodgers as part of a multi-year partnership that celebrates food, community and America’s pastime. “The Dodgers are beloved in Los Angeles, the city where Smart & Final opened its first store 147 years ago, and our shared history here and values around community […]
Posted inOnline Grocery Technology, Corporate Store News, Equipment & Technology, Grocery News, Home Page Latest News, Industry News, Marketing News, Store News, West
Food 4 Less Brings Blockchain To Shoppers With New Soccer Promo
Food 4 Less, a banner of The Kroger Co., has partnered with Greenfence Consumer to deliver a gamified experience and exclusive collectible content to Los Angeles Football Club (LAFC) fans, leveraging blockchain technology and GFT Authentic Digital Collectibles. Food 4 Less is supporting the blockchain-based promotion through in-store, digital and blockchain marketing tactics to enable […]
Posted inDairy News, Grocery News, Guest Contributors, Home Page Latest News, Industry News, International Foods, Marketing News, Merchandising News, National, Shelby Content
Sorensen: Connecting With Hispanic Shoppers
by Cindy Sorensen/Founder and CEO of The Grocery Group The Hispanic population represents the fastest-growing ethnic group in the U.S. In fact, by 2020, Hispanics will be the largest ethnic group. They currently represent 17 percent of the population and will grow to be 29 percent by 2050. This growth will occur in all regions […]
Posted inMeat/Seafood/Poultry, Association News, Grocery News, Home Page Latest News, Marketing News, National
National Pork Board Offers Back-To-School Recipes From Latino Influencers
The back-to-school season is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to develop “healthy, savory meals for everyday eating.” “Back to school is a special time for the entire […]
Posted inHarps Food Stores, Bakery News, Deli News, Executive News, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Southwest, Store News, Women In The News
Harps Appoints New Bakery Director And Advertising Manager
Springdale, Arkansas-based Harps Food Stores Inc. recently made two new leadership appointments. Hydie Hale has been named director of all bakery and deli operations, and Sarah Thacker has been named advertising manager. Hale, a native of Fort Smith, attended Westark (now University of Arkansas Fort Smith). In 1997, while a student at the college, Hale […]
Posted inFestival Foods, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Midwest, Store News
Festival Foods Celebrates Family Meals Month With Video Series
Festival Foods is recognizing Family Meals Month this September with a variety of programs, insights and recipe ideas to help bring families together at meal time. This year’s campaign features some of Festival Foods’ “little guests” in a YouTube mini-series that’s focused on food, family meals and fun. On camera, children will be doing everything […]
Posted inRaley's, Grocery News, Home Page Latest News, Industry News, Marketing News, Online Grocery Technology, Store News, West
Raley’s Promotes Online Shopping With New Video Campaign
Raley’s has launched a new video campaign promoting its online shopping service, developed with “an understanding of how Raley’s shoppers and non-shoppers use online shopping,” the company says. The grocer conducted a series of focus groups and online surveys to understand what customers want from their online grocery experience. The retailer found that convenience is […]