Diabetic Kitchen’s Cinnamon Pecan Granola Cereal is the most popular breakfast cereal sold on Amazon. Diabetic Kitchen produces and markets low-carb, keto-friendly foods for diabetics and the health-conscious consumer. Due to a large number of traditional cereals offered for sale, the cold cereal category is one of the most competitive among all grocery categories at […]
Author Archives: Shelby Report Staff

The Shelby Report newsroom covers the grocery industry for retailers, wholesalers and suppliers. Staff reports include store openings, executive appointments, company announcements and industry event coverage. Since 1967, The Shelby Report has covered supermarkets, grocery chains and independent grocers through five regional editions.
Walmart Offers Open Call To Help Entrepreneurs Promote Products
Walmart wants to help entrepreneurs get their product ideas from their heads onto the shelves of stores. Through April 30, Walmart is accepting applications for its sixth annual Open Call program. Open Call is an opportunity for entrepreneurs to meet face-to-face with Walmart buyers. “While finding products that fulfill the needs of our customers is […]
Fresh Value Supermarkets Appoints Guarneri VP Of Loss Prevention
Fresh Value Supermarkets has appointed longtime security expert Randy Guarneri, CFE, CFI, as VP of loss prevention. Alabama-based, family-owned Fresh Value Supermarkets operates 275 total stores under five banners, 88 of them under the Fresh Value name. Guarneri oversees loss prevention at all stores and reports to the CEO. During his 24 years in asset […]
GetUpside Hires Jen Millard To Lead New Austin Office
GetUpside has hired retail technology sales expert Jen Millard as chief revenue officer. She will lead the new Austin, Texas, office. Millard has 30 years’ experience in the retail and financial services sectors. She has held leadership roles with MasterCard and Truaxis as well as retailers like Saks and Bed Bath & Beyond. Millard has […]
Yasso Targets Kids With Frozen Yogurt Bars Called Snack Buddies
Yasso Frozen Greek Yogurt has rolled out Snack Buddies, a new line of 45- to 50-calorie frozen Greek yogurt bars that are in a “snackable” format. “As we did back in 2011 when we launched Yasso, we again identified an opportunity in the category to meet consumers’ needs. The current novelty options available and marketed […]
Bashas’ Offers Special Discounts On Fresh Crusty Bread
Bashas’ supermarkets are offering customers special discounts on its fresh-baked bread. It’s one of several promotions currently occurring at Bashas’. Through March 26, customers can purchase Crusty Bread varieties such as Multi-grain, Poppy Seed, Sesame and Original, for a special discounted price of $1.50 each. To celebrate National French Bread Day on March 21, Bashas’ […]
Kraft Heinz Changes Recipe Website To ‘My Food and Family,’ Adds New Features
The Kraft Heinz recipe website formerly known as Kraft Recipes is now called My Food and Family. While changing the name, Kraft Heinz also added features such as a product finder that makes it easier to find retailers selling specific items; the ability for consumers to add products — including those needed for an entire […]
The Fresh Market Puts HyVida Sparkling Water In 160 Stores
HyVida is now available in more than 160 The Fresh Market stores in 22 states. The partnership with the Greensboro, North Carolina-based gourmet supermarket chain will increase HyVida’s distribution footprint. “We are especially proud to partner with The Fresh Market,” said Rick Smith, president and CEO of HyVida. “The company focuses on providing customers quality, […]
Harris Teeter To Reopen Former Williamsburg Farm Fresh
Harris Teeter is hosting a grand opening for its new store in Williamsburg, Virginia, in April. The store is in the Governor’s Green Shopping Center on John Taylor Highway. This is the fourth of the former Farm Fresh stores Harris Teeter purchased in May 2018 to open under the Harris Teeter banner. The 55,000-s.f. store […]
Stryve Biltong Names Its First Chief Marketing Officer
Stryve Biltong has appointed Jaxie Alt the company’s first chief marketing officer (CMO). “We’re thrilled to welcome Jaxie to the Stryve leadership team,” said Joe Oblas, co-founder of Stryve Biltong. “Her creative abilities coupled with her results-driven background and passion are exactly what we need to take Stryve Biltong to the next level.” Alt brings […]
Gallant And New York City Chef Unveil Homemade Bone Broth
Gallant Brands, owner of The Original Soupman in Eatontown, New Jersey, is teaming up with New York City Chef John Philips of the Mansion Restaurant and Eatery to offer Best Quality Bone Broth. “All of the soup formulas will benefit from a superior stock and broth,” Philips said. “The legendary flavor profile and awesome spice […]
Chase Freedom Will Offer Grocery Store Cash Back Category In Spring
Chase Freedom will offer grocery stores and home improvement stores as new quarterly categories in the spring. The Wilmington, Delaware, company’s quarterly categories allow cardmembers to earn 5 percent cash back on up to $1,500 in combined purchases from April 1 through June 30. “We know our cardmembers are eager to kick off spring with […]
Lef Farms Offers Crisp Baby Greens Exclusively At Hannaford
lef Farms has added a unique leafy green to the market called Crisp touted as a crunchy alternative to Romaine and iceberg lettuce. “As always, we want to introduce greens that bring more to the table than just the typical spring mix. New Crisp does just that by packing a crispy crunch into every bite […]
Jeni’s Splendid Ice Creams Selling in Giant Eagle, Harris Teeter, Publix
Jeni’s Splendid Ice Creams are now being distributed at Giant Eagle and Harris Teeter grocery stores and has expanded flavors available at Publix. Between Giant Eagle’s locations throughout the east coast and midwest, and Harris Teeter’s locations throughout the southeast and mid-Atlantic region, the two new partnerships add more than 650 locations to Jeni’s grocery business. […]
B&G Foods’ EVP Of Operations To Retire In December
B&G Foods Inc. has announced that William F. Herbes, EVP of operations, will retire at the end of December 2019. Herbes has served as EVP of operations since joining the Parsippany, New Jersey, company in August, 2009. Kenneth G. Romanzi, who currently serves as EVP and COO, as previously announced will become the company’s next […]
Publix Among Retailers Now Offering Dunkin’ Coffee Thins
Dunkin’ Coffee Thins are now on sale at Publix Super Markets nationwide. Dunkin’ Coffee Thins are distributed by Miami, Florida-based Tierra Nueva. The treats are made using whole Dunkin’ coffee beans crafted into edible coffee squares combined with other natural ingredients. The edible coffee thins offer a burst of caffeine in two popular Dunkin’ flavors: […]
CBD-Infused Organic Tree Water Available At Vermont Natural Store
Tretap has launched the market’s first CBD-infused maple water beverage. Tretap, which was acquired by Burlington, Vermont’s original CBD store, Ceres Natural Remedies, began selling the first CBD beverage flavor, Tangerine-Turmeric, in all Ceres stores in the state starting March 19. “This is a special day for all of us at Ceres Natural Remedies and […]
New Report Says Multi-Beverage Blends Trending
U.S. Beverage Market Outlook 2019 says new innovations and mashup formulations have been growing in popularity. Efforts by marketers and manufacturers have given the otherwise mature beverage industry the buoyancy necessary to stay afloat and thrive, according to the new report by market research firm Packaged Facts. Among the most important recent innovations identified by […]
Sabra Names Former Mondelēz Executive Levine CMO
Sabra has appointed Jason Levine as CMO. Levine joins the White Plains, New York, hummus maker from Mondelēz International, where he served as North America CMO. Levine will oversee global marketing and communications with responsibilities including driving Sabra’s growth strategy by introducing consumers to new ways of using hummus and developing new offerings in the high growth plant-based […]
Garnier Introduces ‘By Garnier, Naturally’ With Greenhouse Tour
Garnier has a new tagline, “By Garnier, Naturally,” and has launched a Greenhouse Tour to promote its sustainability efforts. New York-based Garnier is continuing its efforts to reduce plastic usage by committing to 100 percent post-consumer recycled waste for shampoo and conditioner bottles in its Fructis Sleek & Shine collection by the end of 2019. […]
