Two Trees Beverage Co. Inc., headquartered in Fletcher, North Carolina, introduces Two Trees Pumpkin Spice and Peppermint wood-crafted flavored whiskeys. Both of the new varieties will start shipping to retail and on-premise operations such as bars and restaurants that sell adult beverages mid-September. Both of the new varieties are available in 750 mL bottles, are […]
Author Archives: Shelby Report Staff

The Shelby Report newsroom covers the grocery industry for retailers, wholesalers and suppliers. Staff reports include store openings, executive appointments, company announcements and industry event coverage. Since 1967, The Shelby Report has covered supermarkets, grocery chains and independent grocers through five regional editions.
Talking Rain Beverage Co. Promotes Three To Leadership Team
Talking Rain Beverage Co., the maker of Sparkling Ice beverages, has promoted three corporate leaders as the company continues its growth across the global beverage industry. Adam Lapp has been promoted to SVP of sales, Nina Morrison has been promoted to SVP of community experience and Ken Sylvia has been promoted to chief operating officer. […]
Kroger Named To Computerworld’s Top 100 Best Places To Work In IT
Cincinnati, Ohio-based The Kroger Co. has been named to Computerworld magazine’s Top 100 Best Places to Work in IT for 2021. This year’s recognition marks the fourth consecutive year that Kroger’s technology and digital team has been recognized by this annual list for its workplace culture. Kroger ranks No. 51 among large companies on the 2021 list. “Every […]
Del Monte Expands Sales Of Pinkglow Pineapple To Canadian Retailers
Coral Gables, Florida-based Del Monte Fresh Produce N.A. has expanded its Pinkglow pineapple to select retailers in limited markets throughout Canada. The Pinkglow is a novel pineapple with a pink interior, exclusively grown by Fresh Del Monte and now available for retail. Pinkglow pineapples are currently available in the U.S. and now have made their way up to the Great White […]
PFMA Welcomes New Members To Board Of Directors
During the 2021 Annual Conference board meeting in June, the Pennsylvania Food Merchants Association welcomed three new members to its board. Mike Mammone, senior director of customer experience for the Robesonia division of C&S Wholesale Grocers, was appointed board secretary. Bill Lipsky, VP of merchandising with Shop n Save Pittsburgh for UNFI, and Chuck Tullis, SVP at Utz […]
Kellogg Launches ‘The Addams Family 2’-Inspired Cereals And Snacks
Ahead of the theatrical release of MGM’s animated sequel “The Addams Family 2” on Oct. 1, the Kellogg Co. is teaming up with the studio to bring fans a new way to experience their favorite macabre clan: breakfast. This July, the Addams Family is joining the breakfast table and beyond with “The Addams Family 2”-inspired cereals […]
Coors Light Makes Beer With Ice From Hockey Championship
The Tampa Bay Lightning dominated the Championship Final on July 7, leaving it all on the ice and taking home a second consecutive championship. To celebrate, Coors Light, an official beer of the Tampa Bay Lightning, is making the first beer made with the actual ice the hockey final was played on – called Champions […]
Smithfield Foods Names Smith President And CEO
Smithfield Foods Inc., headquartered in Smithfield, Virginia, has appointed Shane Smith, a two-decade veteran of the company and, most recently, its chief strategy officer, as president and CEO, effective immediately. Smith will succeed Dennis Organ, who is stepping down for personal reasons. Prior to becoming chief strategy officer, Smith served as EVP of Smithfield’s European operations. In this capacity, […]
Fiji Water Highlights Source In New Campaign Featuring Hans Zimmer
Fiji Water, a premium imported bottled water in the U.S., is chronicling the journey of its water: from the clouds, to rain, through rocks, into a deep artesian aquifer and bottled at the source. Told in four installments, the story comes to life with music by 11-time Academy Award-nominated composer Hans Zimmer. Zimmer composed four 15-second scores for […]
Entenmann’s Releases New Minis Sprinkled Iced Brownies
Entenmann’s Minis is expanding its line by adding Minis Sprinkled Iced Brownies to its portfolio. The brownies feature a fudgy consistency, layer of chocolate icing and colorful sprinkles. The new product is the latest addition to the the company’s Minis product lineup, which consists of a variety of baked goods, including donuts, crumb cake and […]
Kroger Atlanta Associates Ratify Agreements With UFCW Local 1996
Kroger’s Atlanta division and members of the United Food and Commercial Workers Union Local 1996 in Atlanta and Savannah ratified new labor agreements on July 7 and 8. “The Kroger organization has invested more than $800 million in wage increases nationally in the last three years and is committed to continuing to invest significantly in […]
Catalina Crunch Rebrands With Launch Of Keto-Friendly Crunch Mix
Indianapolis, Indiana-based Catalina Crunch, one of the fastest growing keto-friendly snack brands, unveiled its latest innovation, Keto-Friendly Crunch Mixes, while also refreshing its brand identity. Featuring its category-leading and best-selling keto-friendly cereal, the crunch mixes are available in four varieties: Traditional, Spicy Kick, Cheddar and Creamy Ranch. Created with a mission to deliver tasty snacks […]
Schnucks Hosting Company-Wide Career Fair On July 15
St. Louis-based and family-owned Schnuck Markets Inc. is hosting a career fair at all 110 stores across Missouri, Illinois, Indiana and Wisconsin, as well as the Schnucks Bakery Plant, from 1-5 p.m. on July 15. Schnucks plans to hire for a variety of positions offering flexible schedules, career advancement, paid weekly, health benefits (after a […]
Andrews, Aikman And Taos Bakes Hope To Change Healthy Snacking
Taos Bakes, an alternative snack company, has unveiled a new partnership with Erin Andrews and Troy Aikman to change expectations around what “healthy snacking” looks, feels and tastes like. Andrews and Aikman will team up with the Taos, New Mexico-based snack shop, specializing in small-batched, healthy, gluten-free snacks made from non-GMO and organic ingredients, to promote the brand while sharing their personal passion for tasty […]
AFMA Education Foundation Awards 2021 Scholarships
The Arizona Food Marketing Alliance Education Foundation recently awarded $165,500 in scholarships to 99 individuals going to college in Arizona. The scholars include employees who plan to stay in the industry, employees wanting to better themselves through education and the dependents of AFMA member employees. In addition, the foundation supports three Legacy Scholarships that were […]
Stater Bros. Markets To Open New Store In Riverside, California
Stater Bros. Markets said plans are in place to build a new store at the southeast corner of Arlington Avenue and Van Buren Boulevard in Riverside, California. The new store, which will replace an existing location at Arlington Avenue and Tyler Street, will occupy 49,922 square feet of a former 96,864-square-foot Kmart building. Construction will […]
Shoemaker Named To Executive Role At Keurig Dr Pepper
Keurig Dr Pepper said that Anthony Shoemaker, currently SVP and assistant general counsel, will assume the role of chief legal officer and general counsel. He will also join the company’s executive leadership team, upon the retirement of Jim Baldwin at the end of September. Shoemaker joined KDP in 2020 and has led the legal efforts […]
RED Chocolate Changes Its Recipe With No Sugar Added
Exton, Pennsylvania-based RED Chocolate unveiled an update to its no sugar added recipes that provides more flavor and fewer calories, the company said. The offerings include no added sugar, reduced calories and less fat. The new recipe makes the dark chocolate 40 percent less in calories and the milk chocolate 30 percent less compared to […]
AeroFarms Expands Its Award-Winning Leafy Greens Product Assortment
AeroFarms, a Certified B Corporation and leader in indoor vertical farming, is expanding its line of leafy greens to include five new items: Baby Bok Choy-The New Spinach, Micro Arugula, Micro Broccoli, Micro Kale and Micro Rainbow Mix. AeroFarms award-winning retail brand of leafy greens is prized for its flavor and is grown using proprietary […]
Instacart Appoints Simo To CEO And Current CEO To The Board
Instacart, a North American leader in online grocery based out of San Francisco, California, has appointed Fidji Simo as CEO, effective Aug. 2, reporting to Instacart’s Board of Directors. Simo, who joined Instacart’s Board of Directors in January 2021, is a consumer technology industry veteran, having spent more than 15 years leading the operations, strategy […]
