West Des Moines, Iowa-based Hy-Vee Inc. says that free, third Pfizer-BioNTech and Moderna COVID-19 vaccine doses are now available at its more than 275 Hy-Vee Pharmacy locations across its eight-state region. The new doses, recently approved by the U.S. Food & Drug Administration and Centers for Disease Control and Prevention, are only recommended for severely […]
Author Archives: Shelby Report Staff

The Shelby Report newsroom covers the grocery industry for retailers, wholesalers and suppliers. Staff reports include store openings, executive appointments, company announcements and industry event coverage. Since 1967, The Shelby Report has covered supermarkets, grocery chains and independent grocers through five regional editions.
Vital Farms Unveils Pasture-Raised Butter With Sea Salt And Avocado Oil
Austin, Texas-based Vital Farms has introduced its newest product: Pasture-Raised Butter with Sea Salt & Avocado Oil. The new product is the first nationally distributed tub butter made with pasture-raised butter and avocado oil. It also contains the highest fat content of any nationally distributed product in the category. This combination of three simple ingredients […]
Mastronardi, AppHarvest Join In AgTech CEA Venture To Feed America
Mastronardi Produce Ltd. and AppHarvest have signed a non-binding letter of intent to form FarmCo, a joint venture to develop a portfolio of controlled environment agriculture facilities to expand the supply of fruits and vegetables, including leafy greens, to Mastronardi’s existing fresh produce marketing and distribution business. FarmCo will have its own leadership team and […]
Daughter Recalls Wisdom From ‘Wonderful’ Father
Renee Amen started helping out around her father’s grocery business as early as 12 years old. And she began officially working at Super A while in college. She has since risen from associate level to company controller. Asked what she thought has been the most challenging part about working with the company, “Probably dealing with […]
Middle Child Forged Own Path As Leading Physician
Dr. Daniel Amen forged a different path from his late father, Lou, and some of his siblings but inherited a similar drive to succeed – it just was in the medical field. “My dad was hard. He wasn’t home. I didn’t see him much…he was just so driven that we didn’t have as much of […]
Mad Tasty Signs Deal With Southern Glazer’s Wine & Spirits
Mad Tasty, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer, has signed a deal with distributor Southern Glazer’s Wine & Spirits. Southern Glazer’s is a distributor of beverage alcohol and is now the largest CBD drink wholesaler. “I am ecstatic about our nationwide distribution deal with […]
Giant Food Launches Annual Pediatric Cancer Fundraising Program
Landover, Maryland-based Giant Food, a greater Washington, D.C. regional food retailer, has launched its 17th annual pediatric cancer fundraising program to support pediatric cancer research initiatives during Childhood Cancer Awareness Month. Giant aims to raise at least $2 million throughout the eight-week program, running from Aug. 13 to Oct. 8, from the sale of $5 […]
Berner Food & Beverages Names Diamond As VP Of Operations
Berner Food & Beverage LLC, a private label and contract manufacturing supplier of food and beverage products based in Dakota, Illinois, has named Kelly Diamond as VP of operations. “Kelly Diamond is a valued member of our team, and I can’t wait to see the impact her efforts as VP of operations will have on […]
Silk Releases New Greek Style Coconutmilk Yogurt Alternatives
Silk, a plant-based food and beverage offerings company, is launching its Silk Greek Style Coconutmilk Yogurt Alternatives – the product of a multiyear effort to deliver the signature traits of Greek yogurt, without the traditional ingredient of dairy. The result is a combination of thick texture and a good source of plant-based protein, all in […]
Publix Introduces GreenWise Plant-Based Burgers And Tenders
In response to increased customer demand for more plant‑based protein options, Publix is launching the company’s first pea-based chickenless tenders and meatless burger patties. The GreenWise Chickenless Tenders, arriving in stores this week, and the GreenWise Meatless Burger, released in April, offer the texture and taste of meat while providing 11 and 19 grams of […]
Farm Rich Names Roberts Its First ‘Chief Cheese Officer’
This summer, frozen snack brand Farm Rich announced its first nationwide search for a cheese-loving, content-creating individual to join its team as chief cheese officer. After reviewing more than 1,500 submissions, Phil Roberts of Kingsport, Tennessee, was selected for the role. In his honorary Chief Cheese Officer role, Roberts is receiving a $5,000 stipend, plus […]
Pop-Tarts Partners With Lyrical Lemonade To Transform Snacks
On Aug. 13, in Los Angeles, the Pop-Tarts x Lyrical Lemonade Experience will open for business and transform basic items – backpacks, notebooks, skateboard decks and sneakers – into Pop-Tarts flavor-themed collectibles. Pop-Tarts and Lyrical Lemonade, along with special guests, will work with fans to customize their items with paint, exclusive patches, custom stickers and live artist illustrations. The experience will take […]
Mars Wrigley Treats Fans With Limited-Edition Skittles Shriekers
New limited-edition, Skittles Shriekers are hitting shelves nationwide, just in time for Halloween. Hidden inside each pack of Shriekers are super-sour Skittles that appear to look like the rest yet bring an unpredictable punch of sour flavor. “Skittles is always looking for new ways to surprise fans with unexpected flavor experiences,” said Tanya Berman, Mars […]
Contactless Delivery Brings Efficiencies To CPG Supply Chain
The Consumer Brands Association has released an operational standard for contactless freight pickup and delivery that empowers companies to shift from a paper-based delivery process to a digitized supply chain. The new standard focuses on enhancing safety, increasing productivity and bringing transparency to every employee involved in the end-to-end supply chain ecosystem. At the beginning […]
Boston Beer Co. Partners With PepsiCo For Launch Of Hard Mtn Dew
Boston, Massachusetts-based The Boston Beer Co. and PepsiCo plan to enter a business collaboration to produce Hard Mtn Dew alcoholic beverage. The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands. Adults of legal drinking age will experience the Hard Mtn Dew flavors, all with […]
Fareway Hosts Celebration For New Marshalltown, Iowa Store
Fareway will host a ribbon cutting ceremony at 8:30 a.m. on Aug. 16 for a new replacement store located at 102 West Anson St. in Marshalltown, Iowa. The new store will open before demolition of the existing store, located at the same address. The new store provides for everything customers have come to expect of […]
H-E-B Names 20 Companies As Quest For Texas Best Finalists
More than 800 Texans threw their hats into the ring submitting more than 1,200 products ready for H-E-B’s 2021 Quest for Texas Best. From books, beignets and bottled water, to syrups, sausage and seasonings, H-E-B’s business development and sourcing managers reviewed a host of products for potential placement on store shelves. H-E-B has released the […]
ADC Appoints Hughes As First Chief Growth Officer
John Hughes has joined Applied Data Corporation, a global provider of store operations platforms built for grocery and convenience retailers, as its first chief growth officer. He will lead ADC’s sales, customer success, partner, marketing and HR teams to align and drive the company’s go-to-market strategy. He will join ADC’s executive leadership team led by CEO […]
Peet’s Coffee Introduces Line Of Flavored Coffee For Home Brewing
Emeryville, California-based Peet’s Coffee has introduced its first line of flavored coffee for home brewing with the launch of its new flavored coffee K-cup pods. Pairing Peet’s coffee with natural flavors for a cup at the press of a button, the new line features three choices: caramel brûlée, vanilla cinnamon and hazelnut mocha. Peet’s expansion […]
FMI Releases 2021 Power Of Private Brands Report
FMI – the food industry association has released the 2021 Power of Private Brands report, which found that 91 percent of food retailers and manufacturers surveyed plan to significantly or moderately increase their investment in private brands in the next two years. “During the pandemic, many more consumers gave private brands a try, and this has […]
