Lidl US will open a new store in Baltimore on Wednesday, Dec. 16, at 5950 Belair Road, bringing the discount grocer’s private-label staples, fresh produce, international specialties and rotating weekly non-food products to the city’s northeast side.
The grand opening begins at 7:40 a.m. with a ribbon-cutting ceremony, with special discounts for early shoppers on produce, bakery goods and non-food items. The store will operate daily from 8 a.m. to 9 p.m.
Food, housewares and 49-cent croissants
The store pairs daily-delivered produce, meats and pantry essentials with Lidl’s rotating non-food aisle of kitchenware, apparel and seasonal goods, plus an in-store bakery turning out fresh items throughout the day, including its 49-cent butter croissant. The Lidl Plus app adds points, coupons and personalized offers.
“Opening this store gives us the wonderful opportunity to serve Baltimore shoppers with top-tier quality at unbeatable prices,” said Jassine Ouali, chief customer officer at Lidl US. “Customers are looking for genuine value without having to compromise on freshness or taste, and that is exactly what this store delivers. From our in-store bakery and daily essentials to our rotating weekly surprises, we look forward to welcoming the entire community through our doors.”
Part of Germany’s Schwarz Group, which operates around 12,900 stores in 32 countries, Lidl opened its U.S. headquarters in Arlington, Virginia, in 2015 and its first U.S. stores in 2017. It now operates more than 200 stores in nine East Coast states.