Go Pal Supermarket, a member of the Allegiance Retail Services cooperative, celebrated its grand opening Oct. 31 in Edison, New Jersey, bringing together traditional American grocery offerings and an extensive selection of Indian foods in an approximately 50,000-square-foot store at 1083 Inman Ave.
“Go Pal Supermarket introduces a hybrid American and Indian grocery concept designed to meet the shopping needs of multigenerational families, young professionals and the surrounding community,” said Nick Patel, owner of Go Pal.
A highlight is the dedicated Indian Kitchen, featuring traditional Indian snacks, freshly prepared entrées and rotis, alongside an extensive assortment of Indian groceries, ingredients and specialty products reflecting Edison’s cultural diversity.
The full-service supermarket also features natural and organic products, fresh produce, daily scratch-baked breads, a full-service deli with prepared foods, fresh sushi, meats, seafood, grab-and-go meals, floral, full-service catering and the Best Yet private label line.
Beyond groceries, the store carries baby products, beauty and personal care, health and wellness, household supplies and pet products, with online and phone ordering, home delivery, pickup, a loyalty program and participation in applicable food assistance programs. The store is open 7 a.m.-9 p.m. daily.
“Go Pal is another great example of how our independent grocers are responding to the unique needs and preferences of the communities they serve,” said Samer Rahman, president and COO of Allegiance Retail Services. “We are proud to be part of Go Pal’s commitment to celebrating Edison’s vibrant Indian culture and providing shoppers with an authentic, culturally relevant grocery experience that reflects the community.”
Iselin, New Jersey-based Allegiance Retail Services supports independent supermarket operators with merchandising, marketing, advertising, technology and operations services through its cooperative structure.
