Butterball has introduced new and improved versions of its Original Turkey Bacon and Lower Sodium Turkey Bacon, giving both a smoky flavor closer to traditional bacon and a new appearance that more closely resembles it.
The refresh follows extensive testing and product development informed by consumer feedback, the company said. While taste and appearance have changed, the nutrition profile and value of both products remain the same, and updated cooking instructions are included to help consumers get the best results at home.
“Consumers want delicious, healthy breakfast options, and expect both when purchasing Butterball,” said Rebecca Welch, director of retail brand management. “Our team thoughtfully tested and refined our Butterball Turkey Bacon to give it a smokier bacon flavor without sacrificing the health benefits consumers want. We’re excited to give turkey bacon fans more of what they love.”
Turkey bacon has been part of Butterball’s lineup for more than 20 years. The updated products are available now at retailers nationwide.
Garner, North Carolina-based Butterball, which cites Kantar research calling it the most recognized turkey brand in the U.S., provides retail and foodservice products in more than 30 countries. The company employs more than 7,000 team members in Arkansas, Illinois, Kansas, Missouri and North Carolina, and was the first American Humane Certified turkey company.