Yesway will celebrate the grand opening of its first Allsup’s convenience store in Arizona on Oct. 2, expanding the Fort Worth, Texas-based operator’s footprint into its 10th state. With the Willcox location, Yesway will operate 453 stores.
The store at 1151 N. Virginia Ave. marks the first time the Allsup’s brand, with its Southwestern heritage and signature deep-fried burrito, has operated in Arizona. The company said Arizona is a core part of its new-store development strategy, currently concentrated in Arizona, Oklahoma, New Mexico and Texas, citing the state’s expanding communities, favorable fuel market dynamics and fit with the Allsup’s brand and foodservice offering.
“Opening our first Allsup’s store in Arizona is an exceptionally exciting moment for our company and one of the most significant milestones in Yesway’s history since we founded the company in 2015,” said Tom Trkla, chairman, president and CEO of Yesway. “Arizona is a natural extension of our existing footprint, and we believe the Allsup’s operating model is particularly well suited to the state’s rural and suburban communities. This is not simply the opening of another store for Yesway; it represents the beginning of what we hope will become a significant and enduring presence in Arizona.”
Store details and grand opening offers
The approximately 6,277-square-foot Willcox location features 10 multi-product fuel dispensers, five diesel lanes and 17 truck parking spaces, serving local residents, travelers and professional drivers. The store offers Allsup’s World Famous Burritos, Yesway private-label snacks, fresh food and grocery items and everyday essentials.
Grand opening promotions include 25 cents off per gallon for Yesway & Allsup’s Rewards App users throughout the weekend, plus an additional 10 cents per gallon on Oct. 2 with ValeroPay+. One rewards member will win a year of weekly beef sticks courtesy of 1st Phorm, and offers include a $5 Pepsi 20-ounce and Frito-Lay Grab Bag deal and giveaways courtesy of Mondelez. Allsup’s is also a gold sponsor of Rex Allen Days, the Willcox community celebration now in its 75th year.
Yesway has developed and opened more than 90 stores in approximately five years as well as growing through acquisitions. Established in 2015, the company is known for its foodservice, grocery selections and private-label products, including the Allsup’s deep-fried burrito.
Related: Yesway Continues Texas Growth With New Allsup’s In Odessa