As families across the East Coast head back to school, The Giant Company and Partnership for a Healthier America (PHA) are teaming up to turn purchases of participating GOOD GOOD products into support for neighbors facing hunger. 
From Aug. 21 through Sept. 3, Giant and Martin’s customers who spend $10 on participating GOOD GOOD products will save $5 at checkout. With each $10 basket of participating products, The Giant Company will make a $5 donation to support PHA’s healthy hunger relief initiatives, committing up to $100,000 to help families in need access healthy food. Every better-for-you basket does double duty: better nutrition for one family, supporting healthy food for another. Donations require use of a Giant card.
The campaign will be featured at all Giant and Martin’s stores in Pennsylvania, Maryland, Virginia and West Virginia, with support that includes a weekly circular feature, in-store signage and displays, digital media and featured placement at checkout.
“Nutrition plays a key role in helping students learn, grow and thrive. We’re proud to work alongside partners who share our commitment to eliminating hunger and are especially grateful to our generous customers for their support,” said John MacDonald, chief marketing officer of The Giant Company. “Together, we’re making it easier for children to access the nourishment they need to succeed in the classroom and beyond, while helping families focus on what matters most as they prepare for a new school year.”
The in-store activation is part of a nationwide initiative connecting some of the nation’s most beloved food brands, retailers and families through better-for-you products, backed by the Guiding Stars nutrition standard. The back-to-school moment is one of the initiative’s first major in-store activations.
Participating better-for-you brands featured in the campaign include Kashi and Bear Naked (WK Kellogg Co), SkinnyPop (The Hershey Company), The Laughing Cow and GoGo squeeZ (Bel Brands, USA), Graza, Ripple, Capri Sun Hydrate (Kraft Heinz) and Crispy Green. Each product meets the GOOD GOOD mission of providing a better-for-you option for families looking to get the school year started right.
“Back-to-school is one of the most important milestones on the calendar for families each year. It’s when parents are actively making choices about what goes in the cart, into the lunch box and onto the menu. Through our partnership with The Giant Company, we’re making it easier for families to choose better-for-you foods, and turning those choices into access to healthier food for neighbors who need it. That’s the power of doing good for your family and good for someone else’s at the same time,” said Noreen Springstead, president and CEO of Partnership for a Healthier America.
The Good Food Coalition is a marketplace framework connecting better-for-you foods, retailers and families aligned around the mission of GOOD GOOD and backed by the Guiding Stars nutrition standard. Purchases of participating GOOD GOOD products carry a built-in pay-it-forward impact, unlocking support for PHA’s Healthy Hunger Relief initiatives.
Partnership for a Healthier America is a national nonprofit founded alongside former first lady Michelle Obama’s Let’s Move! campaign in 2010. The organization works with community organizations, corporations, foundations and governments to build healthier communities through nutritious food, advancing equitable access to nutritious food for all in America to lead healthy lives.
The Giant Company operates as Giant and Martin’s cross Pennsylvania, Maryland, Virginia and West Virginia, with more than 35,000 team members. Founded and based in Carlisle, Pennsylvania, in 1923, the company has nearly 200 stores, online grocery services, pharmacies and fuel stations. It is a company of Ahold Delhaize USA.