The Fresh Market surpassed its fundraising goal for Alzheimer’s & Brain Awareness Month, donating $94,236.42 to the Alzheimer’s Association following a June campaign with celebrity chef, author and television personality Carla Hall.
For the second consecutive year, the Greensboro, North Carolina-based specialty grocer partnered with Hall throughout June to raise awareness and understanding of Alzheimer’s disease. The Fresh Market donated 10 percent of the purchase price of Carla Hall’s With Love Market Meal Kits & Sides sold during the month, and this year guests also were invited to round up their purchases at checkout.
“Our continued partnership with Carla Hall and the Alzheimer’s Association reflects our shared commitment to raising awareness and funding for Alzheimer’s research,” said John Koulouris, VP of operations at The Fresh Market. “We are deeply grateful to our guests whose generosity not only supported this important cause but helped us surpass our fundraising goals.”
Personal connection drives Hall’s advocacy
Hall, known for her appearances on Bravo, Food Network and ABC, is a longtime supporter of the Alzheimer’s Association. Her advocacy was inspired by her grandmother’s experience with the disease.
“I am so grateful to everyone who cooked, cared and made this campaign such an incredible success,” Hall said. “Thank you for making every meal matter.”
According to the Alzheimer’s Association’s 2026 Facts and Figures report, nearly 7 million Americans are living with Alzheimer’s, and it is estimated that more than half of all Americans know someone with the disease. Almost 13 million family members and friends serve as dementia caregivers.
“Alzheimer’s affects millions of individuals and families every day, and corporate partnerships like this help advance critical research, provide care and support, and raise awareness of the urgent need to end this disease,” said Wendy Vizek, senior VP of community engagement and field operations for the Alzheimer’s Association. “Together, we can inspire more people to join the movement and make a meaningful difference in the lives of those affected.”
The Fresh Market, which operates more than 170 stores in 22 states, describes its product mix as featuring fresh foods, unique ingredients and convenient meal solutions. Online ordering and delivery are available.
The Alzheimer’s Association is a worldwide voluntary health organization dedicated to Alzheimer’s care, support and research.
Related: Carla Hall, The Fresh Market Partner With Alzheimer’s Association