Paralyzed Veterans of America (PVA) has launched its annual in-store checkout campaign with long-time partner Food City, featuring NASCAR legend Richard Petty and his son Kyle Petty supporting the cause.
Since 2011, Food City has raised more than $4.5 million for PVA, fueling its mission to ensure disabled veterans receive the benefits they earned, the specialized health care they need and the careers they want.
“PVA is honored to partner once again with Food City and Richard Petty and welcome Kyle Petty to our family of supporters,” said Robert Thomas, U.S. Army veteran and PVA national president. “The generosity of Food City’s customers and staff directly changes the lives of veterans with spinal cord injuries and diseases, like MS and ALS. This annual campaign reflects the incredible impact we can have when local communities show up for our nation’s heroes.”
The in-store donation drive runs at all Food City locations from July 1-28, 2026. Customers can select $1, $3, or $5 donations, donate the amount of their choice, or round up their order total to the next dollar amount at checkout. Online customers can also donate.
“For more than a decade, I’ve had the privilege of giving back to the men and women who have served this country,” said Richard Petty. “This year is even more meaningful having my son Kyle join me in support of PVA and the veterans whose lives this partnership continues to change.”
Kyle Petty added, “I was blessed during my NASCAR career to drive the PVA race car, and that experience showed me firsthand the difference this organization makes in veterans’ lives. Together, PVA and Food City have built something with real impact, and I am thrilled to be part of carrying that forward with my dad.”
“We would like to thank our dedicated team of associates and loyal customers for making this campaign so successful year after year,” said Steven C. Smith, Food City president and CEO. “Together, we have been able to provide vital support to PVA and make our communities stronger. We look forward to working alongside PVA and Richard Petty again this year and we are excited to welcome Kyle Petty to the campaign.”
About Food City
Food City’s parent company, K‑VA‑T Food Stores, is headquartered in Abingdon, Virginia, and operates retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, north Georgia and Alabama.