T&T Supermarket will celebrate the grand opening of its first California location June 18 at Westgate Center in San Jose.
The store marks a milestone in the Canadian company’s U.S. expansion, bringing one of North America’s largest Asian grocery experiences to Silicon Valley.
Located at Saratoga Avenue and Prospect Road, it will serve as T&T’s first of multiple California locations, with San Francisco and Millbrae stores in the works.
“San Jose is a long-anticipated store,” said Tina Lee, second-generation successor and CEO of T&T Supermarkets. “We’re bringing more than just exciting, high-quality foods. We’re exporting a new way of life from Canada – one that’s deeply food-centric, celebratory, rich in tradition and fresh-obsessed.
“We aim to help Asian families stay connected to the food and traditions they grew up with. In pursuit of this cause, T&T has also become a destination for Asian food discovery for everyone.”
What it offers
T&T has built a following for its mix of groceries, ready-to-eat meals, bakery items, Asian beauty products and specialty goods from across Asia.
The San Jose store will feature thousands of products spanning Chinese, Japanese, Korean, Southeast Asian and other Asian cuisines, alongside T&T’s private-label items including soup pork dumplings, green onion pancake, Kalbi sauces and Taiwanese-style sausage.
What other independents can learn
T&T’s success in Canada – where it has grown to more than 39 stores – offers lessons for independent grocers looking to differentiate in competitive markets. The company’s focus on fresh, restaurant-quality prepared foods, private-label development and a loyalty app that drives repeat traffic are strategies independents of any format can adapt.
In addition, T&T’s ability to serve as a cultural connector – helping Asian families stay rooted in their food traditions while also welcoming non-Asian customers seeking authentic discovery – demonstrates how independents can build deep community loyalty that national chains struggle to replicate.
Grand opening events
Before the grand opening, customers can sign up for a free membership and download the T&T App to earn points on purchases and redeem rewards.
From now until June 15, California customers who sign up early can spin a wheel for a chance to win prizes, including a $500 T&T gift card.
T&T will host a pop-up at Santana Row over two consecutive weekends – June 6-7 and June 13-14 – where employees can help with sign-ups. Shoppers should look for the large T&T shopping bag for snacks, games, and giveaways.
Online shopping will be available to California residents through Express Delivery (next-day starting June 18), in-store pickup and mail delivery.
About T&T Supermarket
Founded in Vancouver in 1993, T&T is headquartered in Richmond, British Columbia, with offices in Toronto and Los Angeles.
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