Stepherson Inc. has deployed RSA America’s loyalty and digital engagement platform across all 11 Superlo Foods stores.
The partnership is structured as a multi-year agreement where it introduces a unified loyalty rewards program, digital coupons and a branded mobile app. The goals are to increase shopper engagement, grow visit frequency and strengthen the retailer’s competitive position in the Memphis market.
Stepherson Inc. operates 11 Superlo Foods locations across Memphis, Tennessee and Mississippi. The company serves local communities with a focus on neighborhood service and regional products.
The RSA platform officially launched on Feb. 18, bringing loyalty rewards, digital promotions and mobile engagement together into a single environment. That allows the company to better connect with its shoppers. It also helps attract new shoppers and introduce them to Superlo Foods through targeted digital offers.
Piggly Wiggly results drove decision
The decision to extend the platform across Superlo Foods followed Stepherson’s experience operating three recently acquired Piggly Wiggly locations. Those stores were already running RSA America’s loyalty, digital promotion and mobile app platform. After working with the system and seeing the results, the company chose to bring the same capabilities to its broader Superlo banner.
“The results we saw in the Piggly Wiggly stores made it clear that bringing everything together into one system would help us move faster and engage our customers more effectively,” said Tom Labrum, marketing director at Stepherson Inc.
“Superlo Foods has always focused on serving our local communities and supporting regional vendors, and this platform allows us to build on that strength. By consolidating our loyalty and rewards programs into one system, we can reach more shoppers, win back customers and grow our market share across the communities we serve.”
Full deployment includes mobile app, digital coupons
The rollout includes RSA America’s loyalty rewards program and digital coupon capabilities. It also includes a mobile application supporting shopper enrollment and promotion discovery. All three capabilities launched simultaneously across the full 11-store network.
Shoppers can enroll in the loyalty program using their mobile phone. That eliminates friction at the point of sale. It also makes it easier for customers to join and begin engaging with offers immediately.
In-store signage promotes the program. It encourages shoppers to download the mobile app. Inside the app, customers can browse and activate digital coupons designed to drive additional store visits and larger baskets.
As the program grows, Stepherson will gain deeper insight into shopper behavior and purchasing patterns. That first-party customer data will allow the retailer to deliver more targeted promotions and marketing campaigns. Those campaigns are designed to increase loyalty participation, improve basket size and drive visit frequency.
Platform helps independents compete with national chains
Stepherson’s objectives are clear: grow loyalty membership, attract new shoppers and increase visit frequency across the Superlo banner. Digital promotions and loyalty rewards provide the retailer with a new way to engage customers. They also help highlight the value and variety available in its stores.
For independent grocers competing with national chains like Walmart, Kroger, dollar stores and large discount retailers, building stronger relationships with local shoppers is essential. Programs that combine loyalty rewards, targeted promotions and mobile engagement help retailers stay connected with their communities while encouraging repeat visits.
“Independent grocers have always had the agility and community trust that national chains work hard to replicate,” said Ravi Achanta, CEO of RSA America.
“What they need is infrastructure that matches that ambition. Stepherson saw the impact our loyalty and digital engagement platform was already delivering in its Piggly Wiggly stores, and we’re proud it chose to extend that relationship across the entire Superlo Foods network.”
The partnership further expands RSA America’s footprint in the southeastern U.S., reinforcing the company’s role in helping independent grocers deploy practical digital programs that strengthen shopper engagement and drive measurable growth.
RSA America supports more than 1,400 stores nationwide. The company helps independent grocers unify loyalty, digital marketing, ecommerce and shopper intelligence into a single operational platform designed to drive measurable growth.
80-plus years strong
Stepherson Inc. was founded in 1944 by brothers Jack, Wesley and Kenneth Stepherson. The company has spent more than 80 years serving the Memphis community.
The employee-owned company operates 10 Superlo Foods locations and one Stepherson’s store across Memphis and Mississippi. Its presence spans neighborhoods from East Memphis to Frayser, Hickory Hill and Southaven, as well as Senatobia and Yazoo City. That sense of ownership extends to every team member. It reflects the community pride and neighborly service that has defined Stepherson since day one.
About RSA America
RSA America is a retail technology company powering loyalty, e-commerce, personalization and retail media for grocery and retail businesses. With point-of-sale integration and AI-driven intelligence, RSA enables retailers and brands to connect with consumers through measurable and inclusive experiences online and in-store. RSA serves more than 250 retailers across 1,400 store fronts and reaches more than 7.2 million shoppers in 41 U.S. states. The company helps independent grocers compete more effectively with larger chains.
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