Redner’s Markets has launched a new mobile app powered by RSA America‘s unified commerce platform, consolidating loyalty rewards, digital promotions, grocery ordering and fuel savings into a single shopper experience across its 68 stores in Pennsylvania, Maryland and Delaware.
The rollout covers Redner’s Warehouse Markets, Fresh Markets and Quick Stop convenience and fuel locations.
The launch replaces a set of previously disconnected loyalty, rewards and e-commerce tools with a single integrated system – giving the employee-owned retailer unified visibility into shopper behavior, engagement trends and promotional performance.
Gary M. Redner, president and COO of Redner’s Markets, said the decision to pursue an integrated platform came down to building the infrastructure needed to compete while staying true to the company’s community-service roots.
“Launching our new loyalty and e-commerce platform is an important step in strengthening how we connect with our customers,” Redner said.
“[RSA’s] team worked closely with us through every phase of planning, integration, and training to ensure we launched a solution that supports both our customers and our stores. This platform gives us the tools to better understand our shoppers, reward loyalty and continue delivering the kind of service our communities expect.”
Redner’s is among the first retailers to deploy RSA’s full integrated suite rather than individual modules. Future plans include in-store kiosks and artificial intelligence-driven personalization tools, both slated for later in 2026.
RSA America CEO Ravi Achanta said the Redner’s deployment reflects a broader shift under way among independent grocers.
“Independent grocers have always had the agility and community trust that national chains work hard to replicate. But what they need is infrastructure that matches their ambition,” Achanta said.
To accelerate app downloads, Redner’s launched the “Appiness Tour,” sending teams to stores in Delaware, Maryland and Pennsylvania to help shoppers download the app.
[RELATED: Redner’s Markets Launches New Mobile App, Kicks Off ‘Appiness Tour’]