Gelson's News & Updates | The Shelby Report
Posted inExecutive News, Featured News, Gelson's, News, West

Gelson’s Markets Taps Toyo As President, CEO

Gelson’s Markets has appointed Koichi Toyo as president and CEO, following the departure of Ryan Adams, who had held the role since April 2024. Toyo brings more than two decades of retail leadership experience to Gelson’s, having been with parent company Pan Pacific International Holdings (PPIH) since 2003. He also serves as president of Marukai […]

Posted inGelson's, Equipment & Technology, Featured News, News, Shelby Originals, Sustainability News, West

Gelson’s Opens Second ReCharge Micro-Market in Costa Mesa, CA

COSTA MESA, Calif. — Gelson’s Markets has opened its second ReCharge by Gelson’s micro-market, this time inside a new Rove fast-charging hub on Harbor Boulevard in Costa Mesa, about a mile from the Pacific Coast and minutes from Interstate 405. The Shelby Report of the West was on hand April 8 for a ribbon-cutting ceremony […]

Posted inCorporate Store News, Featured News, Gelson's, News, West

Gelson’s To Rebuild Store Destroyed By Fire In Pacific Palisades, CA

Southern California grocer Gelson’s Markets has announced plans to rebuild and reopen its store in Pacific Palisades, California, following the loss of the original location during the Palisades Fire in January 2025. The company intends to return to its site at 15424 Sunset Blvd. While a construction timeline and reopening date have not been finalized, the move […]

Posted inCorporate Store News, Finance News, Gelson's, News, West

Gelson’s To Open Small-Format Store In Toluca Lake, CA

The 10,000-square-foot small-format store Gelson’s will open Jan. 28 at Riverside Drive and Mariota Avenue in Toluca Lake, California, will serve as the centerpiece of a mixed-use development that includes 37 studio apartments. Toluca Lake is known for its tree-lined streets, historic homes and proximity to entertainment landmarks like Warner Bros. Studios. The area blends old Hollywood […]

Posted inCorporate Store News, Gelson's, News, West

Gelson’s Markets Sells SoCal Store To Ralphs

Gelson’s Markets has reached an agreement with Ralphs to sell its La Costa store in Carlsbad, California, with ownership and operations expected to transfer March 9. Gelson’s said the store, which it has operated for 10 years, has faced ongoing financial challenges for some time and remains unprofitable despite continued efforts to improve performance. The […]

Posted inDairy News, Gelson's, News, West

Gelson’s Markets Launches Artisanal Cheese Boxes

Gelson’s Markets is expanding its reach beyond Southern California with the launch of nationwide shipping for its artisanal cheese boxes, allowing customers across the continental U.S. to order the grocer’s curated specialty food offerings. The supermarket chain said the program brings its in-store cheese expertise to a broader audience through a selection of gourmet collections. […]

Posted inProduce News, Gelson's, News, West

Gelson’s Markets, Flashfood Bring Produce Box To Los Angeles

Flashfood has debuted its signature Produce Box – a mix of affordable, fresh and high-quality produce – in Gelson’s Markets stores. Shoppers in West Hollywood, Silver Lake and surrounding neighborhoods can reserve $9 assortments of seasonal fruits and vegetables nearing peak freshness through the Flashfood app, then pick them up at participating Gelson’s stores. This […]

Posted inOnline Grocery Technology, Gelson's, News, West

Gelson’s Markets Shifts To Interactive Digital Circulars Via Ideal

Gelson’s Markets has shifted to an interactive, 100-percent digital weekly circular, powered by Ideal’s platform, to transform how shoppers engage with the brand while reducing print and newspaper insertion costs. The transition is live across all Gelson’s locations in Southern California, with weekly promotions accessible via website, mobile app, email and social channels. Unlike other digital […]

Posted inOnline Grocery Technology, Gelson's, News, West

Gelson’s, Upshop Collaborate On Store Operations Technology

Gelson’s Markets is embracing a data-driven transformation in store operations by partnering with Upshop. By adopting the tech firm’s total store platform, Gelson’s aims to infuse intelligence into its forecasting, total store ordering, production planning and real-time inventory processes, ensuring every location is tuned into local demand dynamics. The initiative means shoppers will find what […]

Posted inCorporate Store News, Gelson's, West

Wildfires Destroy Gelson’s Palisades Store In SoCal

Extreme fire conditions are impacting Southern California, with four wildfires in Los Angeles County and one in Ventura County. Excessive winds are a primary driver and are beginning to subside, but not disappear. The three major incidents are the Palisades, Eaton and Hurst fires. Additional fire starts are still possible given the conditions, and at […]

Posted inOnline Grocery Technology, Gelson's, National

More Grocers Adopting Instacart’s Carrot Tags, Elevating In-Store Experience

Instacart has shared that three additional grocers – Aldi, Gelson’s and Hornbacher’s – are connecting their electronic shelf labels hardware to Carrot Tags‘ pick to light functionality, following a recent chainwide rollout at Schnucks earlier this year. Carrot Tags is Instacart’s software solution that integrates into a retailer’s electronic shelf labels (ESL) hardware to enable […]

Posted inGelson's, Grocery Store Equipment, Online Grocery Technology, West

Gelson’s Unveils ReCharge C-Store Concept

Gelson’s Markets has opened its first ReCharge by Gelson’s location in partnership with Rove, a developer and operator of full-service electric vehicle charging stations. Located at 1008 E. 17th St. in Santa Ana, California, the 3,000-square-foot convenience store offers shoppers an accessible way to charge their EVs while picking up meals, coffee, beverages and grocery […]

Posted inProduce News, Albertsons, Gelson's, Harris Teeter, National, The Kroger Co.

This Month In Produce: Hatch Chiles, Sweet Potatoes and More

As the back-to-school season begins to take off, so too does the abundance of fresh produce. For consumers, this means a cornucopia of choices at the grocery store. But behind the colorful displays and enticing promotions lies a strategic battle for shelf space and consumer dollars. This August, produce companies are rolling out innovative campaigns […]

Posted inGelson's, Albertsons, Executive News, West

Gelson’s Markets Appoints New COO, CMO To Lead Strategic Growth Initiatives

Gelson’s Markets has appointed John Barker as chief operations officer (COO) and Rick Williams as chief merchandising and marketing officer. This move comes as part of the company’s ongoing efforts to strengthen its leadership team and drive future growth. “John and Rick bring decades of expertise and a deep understanding of the Southern California grocery […]

Posted inIndependent Store News, Albertsons, Corporate Store News, Gelson's, Guest Contributors, The Kroger Co., West

Wild West Of Grocery: A Look At Dynamic Landscape Of Western U.S.

by Diana Leza Sheehan / founder and principal consultant, PDG Insights The grocery store aisles of the American West provide a unique picture compared to the rest of the country. Beyond familiar national brands, the diversity of its population and storied history of the region has shaped shopping habits and a demand for non-traditional ingredients, […]

Posted inGelson's, Online Grocery Technology, West

Gelson’s Strengthens Fresh Food Operations With Invafresh

Gelson’s Markets has expanded its partnership with Invafresh to include in-store production and centralized kitchen operations. By using the AI-enhanced capabilities of the Invafresh Fresh Retail Platform, Gelson’s has been able to improve operational efficiency across its 27 full-service specialty grocery stores by reducing shrink, ensuring compliance with regulatory requirements and having a centralized repository of […]

Posted inGelson's, Beverage News, Corporate Store News, West

Gelson’s Introduces Winemaker Series With Barrett

Gelson’s has introduced a new Winemaker Series in partnership with Heidi Barrett. Known as the “First Lady of Wine,” Barrett played a role in the 1992 creation of Screaming Eagle wine, which earned two 100-point scores from wine critics.  In partnership with Gelson’s, she has created a rich, ripe red blend that is a combination […]

Posted inGelson's, Online Grocery Technology, West

Gelson’s Selects Clear Demand’s Price, Promotion Optimization

Gelson’s has selected Clear Demand’s AI application to gain new insights and improve automation as consumers become more price-sensitive and adjust their shopping habits. Along with its supermarket assortment, Gelson’s pushes innovation, adding new curated food options, take-home meals, wine bars and convenience formats, including its recent announcement of its ReCharge by Gelson’s store.  Clear […]

Posted inGelson's, Corporate Store News, Grocery Store Layout, West

Gelson’s First West L.A. Location Boasts Modern Design

Reimagining “the Gelson’s experience” for its 28th full-service store, the grocer has officially opened its first location in West Los Angeles.  Located at 12121 West Olympic Blvd., it serves as the anchor of West Edge, a mixed-use residential, office and retail development that is under construction. Designed by the firm Shook Kelley, Gelson’s West L.A. […]