Zespri has launched a new campaign, “Grown by Nature’s Rules,” which showcases the stories of growers and their commitment to high-quality, great-tasting organic fruit. To highlight the distinctive growing process that has helped drive demand and sales for Zespri’s premium Organic SunGold and Green Kiwifruit, the company’s team will be available at booth No. 813 during […]
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Posted inGrocery News, Home Page Slider, Industry News, Marketing News, Produce News, Suppliers, West
Zespri Marketing Campaign Encourages Purchase Of SunGold Kiwifruit
Zespri has launched its “Let Your Taste Wander” consumer campaign, driving shoppers to stores looking for SunGold Kiwifruit. Getting consumers into retail stores is half the battle, but once in the store, it is imperative that consumers can find the kiwifruit. “Lack of visibility in the store is the biggest barrier to buying kiwi,” said […]
Posted inExecutive News, Grocery News, Home Page Latest News, Perishables, Produce News, Suppliers, West
Zespri Operations Manager Jason Donaldson Dies At 46
Mr. Jason Donaldson, operations manager for the Americas for Zespri North America, died unexpectedly on March 22 while on a business trip overseas. He was 46. “We are devastated by the unexpected passing of a great colleague and friend,” said Ben Hughes, GM-Americas for Orange County, California-based Zespri. “Jason brought a contagious energy and enthusiasm to […]