Los Angeles-based POM Wonderful is launching a new marketing campaign to communicate the health benefits of antioxidants and try to establish POM Wonderful 100 percent pomegranate juice as the “Antioxidant Superpower.” “Two-thirds of super premium juice consumers report looking for antioxidants when making food and beverage choices—and we’re continuing to provide the solution,” says Charlotte […]
Tag: Wonderful Co.
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The Wonderful Co. Surpasses $1B Spent Marketing Its Brands
The Wonderful Co., known for its Wonderful Pistachios, Wonderful Halos and POM Wonderful, has invested more than $1 billion over the past decade marketing its products to consumers across the globe. This milestone, which Wonderful will celebrate at PMA Fresh Summit, “has made Wonderful Pistachios America’s No. 1 fastest-growing snack brand, Wonderful Halos America’s No. […]
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Wonderful Co. Celebrates First Class Of Ag Prep Program Graduates
On Saturday, The Wonderful Co. Co-Owners Lynda and Stewart Resnick led a celebration of the 90-strong inaugural graduating class of the Wonderful Agriculture Career Prep program (Ag Prep) at a special event held at Wonderful College Prep Academy in Delano, California. More than 300 family, friends and community members gathered to honor students graduating with an […]
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Fiji Water Ends Distribution Partnership With Keurig Dr Pepper
Fiji Water, a supplier of imported bottled water, is making a change to its distribution network that will result in the brand directly handling more of its own product delivery. Fiji is discontinuing its distribution partnership with Keurig Dr Pepper (KDP) in favor of a new distribution model that “will ensure a focused, superior experience for […]