The Texas Watermelon Association (TWA) has unveiled a refreshed brand identity, including a new logo and redesigned website. As a top five watermelon-producing state in the U.S., Texas plays a major role in meeting demand for the fruit. The new look and online experience reflect TWA’s mission to support the state’s watermelon industry while connecting […]
Tag: Watermelon
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Celebrating Sweetest Star Of Summer Season – Watermelon
As the summer sun reaches its peak, few things say “summer” more than watermelon. Sweet, refreshing and packed with hydration, watermelon is truly the superstar of June produce. Whether whole or pre-cut, it’s a must-have for summer gatherings and a natural way to boost the produce department’s basket size. Why watermelon? Watermelon is not only […]
Posted inProduce News, Market Profile, News, Southeast
Florida’s Watermelon Heartland Prepping For Start Of Sweet Season
Florida, particularly Central Florida, is a major watermelon-producing region, providing the sweet summer fruit to grocers across the Southeast and beyond. The Shelby Report of the Southeast recently visited with Lee Wroten, VP of Lakeland, Florida-based Global Produce Sales, to learn more about what makes this growing region special and how this year’s crop is […]
Posted inBeverage News, Home Page Slider, New Products, Packaging News, Suppliers, West
Joffer Beverage Co. Rolls Out Jelly Belly Sparkling Water
In a new licensing agreement, Joffer Beverage Co. is bringing the flavors of Jelly Belly jelly bean candies to flavored sparkling water. The launch will include eight varieties: French Vanilla, Lemon Lime, Orange Sherbet, Piña Colada, Pink Grapefruit, Tangerine, Very Cherry and Watermelon. Each flavor has two ingredients: carbonated water and natural flavors with no […]