Hershey is keeping its focus on consumer demand with a lineup of new innovations across confections, snacks and better-for-you products. Lindsay McCabe, manager of corporate communications and brand PR for Hershey, recently spoke with The Shelby Report about some new offerings from the company. “One area that we were missing within our confection space was […]
Tag: The Hershey Co.
The Hershey Co. Names Next President, CEO
The Hershey Company has appointed Kirk Tanner to succeed Michele Buck as president and CEO, effective Aug. 18. Buck, who announced her intention to retire from the company at the beginning of this year, will work with Tanner in a senior advisory capacity to ensure a smooth transition. “I am thrilled to see Kirk step into the […]
The Hershey Co. To Acquire LesserEvil
The Hershey Co. has entered into an agreement to acquire LesserEvil, maker of organic snacks that combine bold flavors with better-for-you ingredients. The addition of LesserEvil will further expand Hershey’s snacking portfolio across its long-established confection brands – such as Hershey’s, Reese’s and Jolly Ranchers – and emerging salty snack brands, including SkinnyPop, Dot’s Homestyle […]
Hershey Takes Mobile Customer Insights Center On The Road
The Hershey Co. has launched its new 53-ft., expandable Mobile Customer Insights Center (MCIC) tractor-trailer. The rolling educational center will take the company’s shopper insights and snacks category expertise directly to its retail partners across the country. “The retail landscape is shifting at an unprecedented rate. To stay ahead, today’s retailers need a new playbook and that’s […]
