The latest study from The Feedback Group finds that supermarkets continue to win favor with older generations but are losing ground with younger shoppers. When considering their most recent visit, among Silent Generation and Boomer consumers, supermarkets register as the top destination for food shopping. However, Gen Z, Millennials and Gen X prefer other retailers, […]
Tag: The Feedback Group
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Study Finds Shoppers Stressed By Rising Prices, Inflation, Tariffs
The Feedback Group has released findings from its latest national research study, “Supermarket Shoppers: Rising Prices, Inflation and Tariffs.” The study found that 61 percent of U.S. supermarket shoppers report feeling stressed about rising grocery prices. This stress is especially pronounced among younger and middle-age shoppers – Generation X (70 percent), Millennials (67 percent) and […]