Truly Hard Seltzer launched its Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice. Hitting shelves now, four styles of Truly Lemonade will be available nationwide in 16-oz. and 24-oz. single-serve cans of Original Lemonade, and a variety 12-pack featuring Original Lemonade, Black Cherry Lemonade, Mango Lemonade and […]
Tag: The Boston Beer Co.
Posted inBeverage News, Executive News, Home Page Slider, Northeast, Suppliers
Boston Beer Hires Lesya Lysyj Chief Marketing Officer
The Boston Beer Co. Inc., brewers of Samuel Adams beers, has hired Lesya Lysyj as CMO. Lysyj will join the company in April and will be responsible for overseeing the company’s planning, development and execution of its brand development, marketing and advertising initiatives. She will lead brand management, innovation, digital and social marketing, media, consumer […]
Posted inExecutive News, Beverage News, Northeast
Boston Beer Board Member, Former Dean Foods CEO Gregg Tanner Dies At 62
The Boston Beer Co. is mourning the passing of one of its longest-serving board members, Mr. Gregg A. Tanner, who died at the age of 62 on Jan. 24 surrounded by family. Mr. Tanner retired as CEO of Dean Foods of Dallas, Texas, in 2017. When he passed, he was serving on the board of directors for […]