The Feedback Group has released findings from its latest national research study, “Supermarket Shoppers: Rising Prices, Inflation and Tariffs.” The study found that 61 percent of U.S. supermarket shoppers report feeling stressed about rising grocery prices. This stress is especially pronounced among younger and middle-age shoppers – Generation X (70 percent), Millennials (67 percent) and […]
Tag: study
Study Finds Health Benefits Of Montmorency Tart Cherry Juice
Montmorency tart cherry juice helped lower systolic blood pressure and LDL or “bad” cholesterol in older adults by reducing certain biomarkers of inflammation and oxidative stress in older adults, according to a new study published in Nutrients. Larger and longer follow-up studies are needed to confirm these findings. Montmorency tart cherries are the most common variety of tart cherries […]
First-Ever Frito-Lay U.S. Snack Index Reveals Big Game Snacking Picks
Just as Americans are finalizing plans for the Big Game this Sunday, Frito-Lay North America has revealed the results of its inaugural U.S. Snack Index—a poll asking consumers what they plan to snack on during this year’s game. According to retail sales data, Super Bowl Sunday is one of the single-largest retail sales days for snacks […]
Survey: Shoppers Overwhelmingly Prefer Grocery Stores To Buying Food Online
Despite an abundance of new options for buying groceries online, American consumers still overwhelmingly prefer to do their shopping in stores, according to a new survey sponsored by Vixxo, a facilities management company. The research also found that providing an exceptional in-store experience and high-quality food are key drivers for keeping supermarket customers happy and loyal. […]
Aging Consumers Slow Down U.S. Food And Beverage Consumption
While the economy is improving, the aging population and corresponding changes in life stage will contribute to the decline in total eating occasions on a per capita basis in the U.S., according to The NPD Group‘s recently released Eating Patterns in America. Modest population growth will result in a less than one percent annual increase in […]
Study: Trader Joe’s, Costco, Aldi Offer Best Customer Experiences
Budget-friendly, community-oriented grocery stores like Trader Joe’s, Costco and Aldi offer some of the best customer experiences of 2018, according to a new study from global customer agency C Space. The study demonstrates that it is the emotional aspects of customer experience that help companies stand out from the competition and create growth. C Space, […]
Food Retail Study Determines Transparency Yields Greater Brand Loyalty
A new report released Sept. 18 from Label Insight and the Food Marketing Institute (FMI) reveals that grocery shoppers exhibit loyalty to those products that create deeper relationships through information exchange. “The Transparency Imperative” report found that shoppers increasingly demand transparency and a closer connection to their food, so much so that 75 percent are more […]
NPD: Millennial Dinner-Planning Behavior Shifts With Life Stage
There was a time when Millennials were referred to as one big generational group and their behaviors were attributed to their generation vs. their age or life stage, much like Gen Zs are being described. Now that Millennials are older and vary in their life stages—single, married, parents—some of their behaviors when it comes to […]
Chicken Presents Opportunity For Sales Growth Across The Store
The old saying warns us not to count chickens, but for the fast-moving consumer goods (FMCG) industry, measuring chicken sales is essential to the bottom line. From the meat department to deli to dairy and more, chicken is an important product driving a total of $26.2 billion in annual sales in the U.S. But chicken’s […]
Long Lines, Slow Checkout Lower Shopper Satisfaction And Revenue
Technology company Digimarc Corp. has released findings from a commissioned survey revealing that long lines and poor checkout experiences reduce shopper morale, and are significant reasons for why consumers would shop elsewhere or shift to buying groceries online. Key findings from study include: Line length and the checkout experience has become as important as price […]
Study: Online Grocery Is The Supermarket’s Business To Lose
Online grocery spending has reached 5.5 percent of total grocery spending in the U.S., according to a new study by strategic advisory firm Brick Meets Click, based on a survey of nearly 5,000 online consumers conducted in May 2018. Most of this growth is driven by existing online grocery shoppers placing larger orders. Supermarkets are in […]
Food Banks Essential For Low-Income Americans With Diabetes
Feeding America, the nation’s largest hunger-relief organization with 200 member food banks, has concluded a two-year, randomized controlled research trial to help low-income Americans better manage and control type 2 diabetes. The study, which was recently published in the American Journal of Public Health, concluded that food banks can significantly improve food security and dietary intake […]
The Key To Competing With Digital Retail Is Consumer Loyalty
The best way for food retailers to gain an advantage over digital retailers and other competitors is to have a large, loyal customer base. “To achieve this, it is critical for retailers to take a next-generation approach to customer loyalty and view it in 3D: loyalty as a strategy, loyalty as an outcome of daily […]
Fresh And Healthy Items Driving C-Store Sales In 2018
Convenience store retailers say they experienced positive revenue growth over the first six months of 2018, with expanded healthy snack and drink options expected to fuel strong summer sales growth, according to a survey of U.S. convenience store owners by NACS, the trade association that represents the convenience retailing industry. More than three in four […]
U.S. Kids Food Market Is About The Parents Too, Finds Packaged Facts
Perhaps more than any other consumer packaged goods segment, the kids food market requires marketers to take a dual approach to satisfy the needs and interests of both parents (as the purchasers) and kids (as the consumers). The influence of kids on the household grocery habits is well documented, but parents are becoming more determined […]
Studies Find Low-Cost Strategies Can Boost Better-For-You Snack Sales
Two separate case studies provide insights into how retailers can increase sales of better-for-you snacks in c-stores. The studies, “Healthy Checkout Pilot Test” and “Better-for-You Planogram Pilot Test,” were developed by the National Association of Convenience Stores (NACS) in conjunction the Project on Nutrition and Wellness (PNW) and the Cornell Food and Brand Lab (CFBL). […]
How Package Design Attracts Today’s Wine Consumer
As of June 2017, more than 3,500 new wine products had hit shelves in the last year, representing 14 percent of all items in the category and 4.5 percent of category sales volume. But the influx isn’t just giving consumers an array of new brands to choose from; it’s forcing retailers to make tough choices […]
Study: Hispanic Shoppers Lead U.S. Market In Grocery Shopping Enjoyment & Engagement
Acosta and Univision Communications recently released the fifth edition of The Why? Behind The Buy U.S. Hispanic Shopper Study, which concludes that Hispanic shoppers enjoy the shopping experience and are highly engaged consumers. “Data clearly shows Hispanics are the driving force behind sales growth across many key grocery categories, but the bigger challenge is to […]
Millennials Weigh In On What Makes Food Brands Authentic
Watershed Communications has released findings from two national ethnographic studies examining the media habits of millennial food and beverage consumers. The “Media Habits of Millennials” (see infographic below) study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” (infographic below) study set out to […]
Consumers Respond To Apple Pay Messaging With More Payments
USA Technologies Inc. (USAT), a payment technology provider of cashless and mobile transactions in self-serve retail, released results of a study testing whether targeted point-of-sale advertising of Apple Pay acceptance would increase usage of mobile payments by consumers. According to early results, USAT believes that smartphone users shown digital advertising at point-of-sale through its ePort […]
