Sponsored content by Tyson Foods Inc. Shoppers in Tyson Foods Inc.’s Unconventional Shopper Connections experiment discussed their issues with the prepared foods shopping experience. “Purchasing prepared foods from the supermarket should be a convenience, but it is often viewed more as a compromise by the people who do it,” said Eric LeBlanc, director of channel […]
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Investing In Tools To Improve Productivity
Sponsored content by Movista / a Software as a Service company If you’re caught in the familiar cycle of trying to get more done with fewer resources, now could be a great time to invest in tools and software solutions that will help your business operate at peak efficiency. With the rise of the remote workforce, […]
Posted inIndustry News, National
Cash Management In The Supermarket Industry—A Q&A With A Large Grocer
Sponsored content by Elley Frost / president, CMSPI, an independent payments consultancy Following a successful initiative to optimize cash management processes, which provided seven-figures in savings, we caught up with a large U.S. supermarket chain to learn what they did, how they did it and what advice they would offer to others in the industry. Can […]
Posted inDeli News, Grocery News, National
Inside The Dinner Confessional
Sponsored content A closer look at shoppers by Tyson Foods Inc. We know what shoppers tell us, but their shopping behaviors reveal a different story. Tyson Foods is following 10 participants in a yearlong experiment to learn how deli departments can better meet their needs as a go-to solution when faced with dinnertime stress. While […]
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The Keys To Effective Teamwork
Sponsored content by Movista / a Software as a Service company Leading an effective team can require some finesse and the right insights to motivate people and get everyone moving in the right direction—toward success. To lead an effective team, it’s important to get everyone focused on the goal line. The best way to achieve this? Communication. […]
Posted inDeli News, Grocery News, National
Uncovering Deeper Connections With Shoppers
Sponsored content by Tyson Foods Inc. Ten diverse shoppers from across the country have invited us into their lives to help us understand why it’s time to change the conversation with shoppers everywhere. According to Eric LeBlanc, director of channel marketing, deli, at Tyson Foods Inc., “This is a year-long process that will engage retail customers, […]
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How Driving Efficiency Can Impact Your Profitability
Sponsored content by Movista / a Software as a Service company How inefficiency drains your bottom line Whether it’s through duplication of efforts, tedious manual processes or employee productivity, inefficiency can cost your business anywhere from 20-30 percent annually. Imagine this: You’re managing the hectic demands of running a business. It’s your responsibility to ensure revenue […]
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Prepared Foods: Are You Reaching Your Primetime Customers?
Sponsored content Prepared foods shoppers participating in Tyson Foods Inc.’s studies say that meal planning is the key to maintaining a less stressful dinner hour, but the majority of them also admit they often make their dinner plans at the last minute.1,2 Most of these short-term meal planners are also the most loyal and most frequent […]
Posted inDeli News
Prepared Foods Retailers: What Are You Selling?
Advertorial “It may seem brash, but we really want retailers to think about what they’re selling, and whether shoppers are buying it,” said Eric LeBlanc, director of marketing for retail foodservice at Tyson Foods Inc. “For far too long, retail foodservice has focused on individual products, value propositions and the convenience of prepared foods, but […]
Posted inDeli News
What Are You Really Selling In Your Prepared Foods Department?
Advertorial Sell the experience, not the product. We’ve been talking a lot lately about getting shoppers back to our departments using digital pre-shop media, but now what? Tyson Foods research1,2 suggests we need to change the conversation about prepared foods by positioning the products we offer as something more than a last-ditch meal option. From […]