AD Retail Media, the retail media arm of grocery retail group Ahold Delhaize USA, has partnered with Chicory to offer enhanced off-site advertising solutions, including contextual commerce media for consumer-packaged goods, and help reach customers and unlock more incremental value. “As retail media continues to evolve, the ability to influence purchase decisions beyond owned channels […]
Tag: retail media
Posted inOnline Grocery Technology, Hy-Vee, National, News
Grocery TV Introduces Closed-Loop Measurement Solution
Grocery TV has introduced a closed-loop measurement solution for in-store retail media, enabling brands to tie their ad spend to sales more efficiently. By partnering with retailers, Grocery TV is providing brands with more actionable insights across its growing in-store retail media network. “This launch is a turning point for brands looking to fully measure […]