The Texas Watermelon Association (TWA) has unveiled a refreshed brand identity, including a new logo and redesigned website. As a top five watermelon-producing state in the U.S., Texas plays a major role in meeting demand for the fruit. The new look and online experience reflect TWA’s mission to support the state’s watermelon industry while connecting […]
Tag: produce news
Posted inProduce News, Association News, News, Southeast, Sustainability News
SEPC Launches Sustainability Education Series
Beginning this fall, the Southeast Produce Council (SEPC) will roll out a series of sustainability-focused educational offerings that will continue through 2026. The aim is to provide organizations with resources and insights they need to implement sustainability initiatives in ways that best align with their priorities and capacity. Feedback obtained during SEPC’s webinar earlier this […]
Posted inCenter Store, News, West
The Wonderful Co. Calls For Central Valley Community Grant Applications
The Wonderful Company has opened the application period for its Wonderful Central Valley Community Grants. Over the past 10 years, The Wonderful Company and its co-owners, Lynda and Stewart Resnick, along with their foundations, have awarded more than $8.5 million in grants to more than 142 nonprofits and 165 schools in the San Joaquin Valley. […]
Posted inProduce News, Midwest, News
Busch’s Fresh Food Market To Hold Cherryfest
Busch’s Fresh Food Market will celebrate one of its home state’s most anticipated harvests with Cherryfest, taking place July 14-27 at all 16 store locations in southeast Michigan. The spotlight is on fresh sweet cherries sourced from Third Coast Fruit Co. in Traverse City, Michigan. “There’s nothing quite like a freshly picked Michigan cherry, and […]
Posted inProduce News, Festival Foods, Independent Store News, Midwest, News
Festival Foods Hosts Record-Breaking Cherry Display In De Pere, WI
Festival Foods is kicking off peak cherry season by hosting the largest display of the fruit in company history. On July 16, the De Pere, Wisconsin, Festival Foods location will unveil a 9-foot wide, 30-foot long, 6-foot-high mountain of fresh cherries grown and hand-picked by family farms in the Pacific Northwest. Shoppers can view the […]
Posted inProduce News, News, West
Zespri To Showcase Ad, Sampling, Giveaways At Organic Produce Summit
Zespri has launched a new campaign, “Grown by Nature’s Rules,” which showcases the stories of growers and their commitment to high-quality, great-tasting organic fruit. To highlight the distinctive growing process that has helped drive demand and sales for Zespri’s premium Organic SunGold and Green Kiwifruit, the company’s team will be available at booth No. 813 during […]
Posted inProduce News, Association News, Marketing News, National, News
IGA Partners With NWPB To Boost Watermelon Awareness
The Independent Grocers Alliance (IGA) has begun a partnership with the National Watermelon Promotion Board (NWPB) to launch a second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement and support IGA retailers. Kicking off in July, the multimedia campaign leverages IGA’s retail media network, digital circulars and in-store […]
Expert Article
Fresh Take On Customer Appreciation – Highlights From The Fresh Expo
In April, RDW Fresh Brands hosted its newly rebranded customer event, The Fresh Expo. Designed to be more than just a traditional appreciation gathering, the expo reflects the company’s continued evolution and commitment to innovation, connection and leadership in the fresh industry. Held on April 9, the Hawaiian-themed celebration brought the beach to Minnesota and […]
Posted inProduce News, National, News
GrubMarket Acquires Coast Citrus Distributors
GrubMarket, an AI-powered technology and digital transformation company in the food supply chain, has acquired Coast Citrus Distributors. GrubMarket‘s largest acquisition to date, the move enhances the company’s national produce distribution capabilities, particularly for high-demand tropical fruits and specialty root vegetables. Founded in 1950 by Roberto Alvarez, Coast Citrus Distributors has a 75-year legacy of […]
Posted inProduce News, Corporate Store News, News, The Kroger Co., West
Divert Expands Organics Recycling Program To All Fred Meyer Stores
Divert Inc. and Fred Meyer Stores, a subsidiary of The Kroger Co., have expanded their organics recycling program to support all 105 of the grocer’s locations in Oregon and Washington. “Fred Meyer and Kroger have been valued customers of Divert for many years, and we are proud to expand our collaboration to further advance the […]
Posted inProduce News, Association News, National, News
Foundation For Fresh Produce Appoints Gligorijević Chief Medical Officer
The Foundation for Fresh Produce has named Jelena Gligorijević as chief medical officer, a new position created to expand the influence of the produce industry within the global health and medical communities. Gligorijević is a practicing medical doctor and nutrition specialist with more than three decades of experience in clinical practice, academic instruction and public […]
Posted inProduce News, Midwest, News
Busch’s Fresh Food Market Offers Summer Produce From Local Farms
Busch’s Fresh Food Market, a family-owned supermarket chain in southeastern Michigan, has begun offering hyperlocal produce that will vary throughout the fall and summer months and come from farms near its stores. Among the company’s 16 stores, participating locations include Ann Arbor, Brighton, Canton, Dexter, Novi, Plymouth, Saline, South Lyon and West Bloomfield. “Michigan is such […]
Posted inProduce News, Hugo's Family Marketplace, Midwest, News
Hugo’s Family Marketplace, Empower Fresh Add Smart AI Produce Ordering
Hugo’s Family Marketplace, an independent grocer based in Grand Forks, North Dakota, has partnered with Empower Fresh to launch smarter, fresher produce ordering in five of its 15 stores, marking the start of a rollout designed to reduce waste and promote quality. The partnership brings together Hugo’s commitment to local and Empower Fresh’s AI-powered produce […]
Posted inProduce News, Association News, National, News
IFPA CEO Rallies Industry To ‘Fight for Fresh’
The International Fresh Produce Association (IFPA) gathered fresh produce and floral industry leaders June 9-11 for The Washington Conference. Addressing attendees before they met with more than 185 congressional offices, IFPA CEO Cathy Burns called on the industry to join in the “Fight for Fresh.” “The need to expand our influence, innovate and future proof our industry […]
Posted inProduce News, Association News, News, Southeast
Produce Coalition Requests Information On USDA’s Farm Wage Rate
The Georgia Fruit and Vegetable Growers Association (GFVGA) and the NC Sweetpotato Commission (NCSC) have assembled a five-state, 30-organization coalition comprised of two national produce organizations, representing a diverse collection of crops including eight advocacy groups, with the mission of filing a Freedom of Information Act (FOIA) request with the U.S. Department of Agriculture (USDA). […]
Posted inProduce News, Association News, National, News
IFPA Shares Retail Produce Manager Award Recipients
At The Retail Conference and Golf Tournament, the International Fresh Produce Association (IFPA) announced the 20 recipients of the 2025 Retail Produce Manager Awards, recognizing their dedication to fresh produce, inventive merchandising, community engagement and exceptional customer service. The 20 winners represent the produce industry to the consumer and work to increase sales and consumption […]
Posted inProduce News, Association News, National, News
IFPA To Host The Washington Conference To Promote Fresh Produce
The International Fresh Produce Association (IFPA) is set to host The Washington Conference on June 9-11, bringing together industry leaders, policymakers and advocates to champion and safeguard the future of fresh produce. This event unites attendees from the fresh produce and floral industries to engage with policymakers on key issues that impact the sector. Attendees […]
Posted inProduce News, National, News
Report: Easter Elevates April Fresh Produce Sales
Boosted by Easter, April delivered $7.4 billion in fresh produce sales, according to Anne-Marie Roerink, president of 210 Analytics, in partnership with Circana and the IFPA. Dollars and volume increased year over year and also remained well above the levels of two years ago. Fruit delivered growth in dollar sales for the total produce department. […]
Posted inProduce News, Association News, News, Southeast
SEPC Names 2025 Member Scholarship Recipients
The Southeast Produce Council (SEPC), based in Millen, Georgia, has selected 41 students to receive a scholarship for 2025, totaling $61,500. Scholarships are granted to students who meet specific criteria, including having a parent or grandparent who is a corporate member in good standing with the SEPC and has personally attended at least one SEPC […]
Posted inProduce News, Executive News, News, West
Le Meur Tapped To Support Driscoll’s Fresh Berry Business
Watsonville, California-based Driscoll’s has appointed Gaëlle Le Meur as its new chief people officer. Reporting to CEO Soren Bjorn, Le Meur will be in charge of the company’s global people function, encompassing talent strategy, organizational effectiveness, leadership development and inclusion efforts. With more than 20 years of experience, Le Meur brings expertise in organizational design, […]