The Craft Brew Alliance‘s (CBA) pH Experiment has developed a low-alcohol, low-calorie beverage called Pacer Low Proof Seltzer. The pH Experiment is a growth unit within CBA. The seltzer is its second new product test. Pacer Low Proof Seltzer will be offered in three flavors: blood orange, Meyer lemon & lavender, and melon & mint. […]
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CBA Launches New Growth Unit Focused On Quenching Thirst
Portland, Oregon-based Craft Brew Alliance (CBA) is launching a new standalone business unit, the pH Experiment, dedicated to creating, incubating and accelerating growth with new products and experiences that put drinkers’ needs first. The growth unit is the evolution of CBA’s Innovation team and its pH Experiment beverage initiative, which launched in 2018 as a litmus […]