The Produce Marketing Association (PMA) will return to South By Southwest (SXSW) again this year as a part of the organization’s ongoing work to bring the produce and floral industries to center stage. SXSW attracts half a million attendees each year to Austin, Texas, for 10 days of collaboration. From March 13-22, SXSW will feature speakers, […]
Tag: PMA
Posted inGrocery News, Home Page Latest News, Organic Natural, Produce News, Southwest
NatureSweet Tomatoes Debuts New Products At PMA
San Antonio, Texas-based NatureSweet Tomatoes will debut its new product line of branded cucumbers, peppers and large tomatoes, along with new additions to the Brighthouse Organics line, at the Produce Marketing Association (PMA) Fresh Summit Convention and Expo to be held Oct. 18-20 in Orlando, Florida. In November, NatureSweet is launching several new additions to the […]
Posted inGrocery News, Home Page Latest News, Marketing News, Produce News, Southwest, Suppliers
Avocados From Mexico Launching New Shopper Marketing Programming
Avocados From Mexico (AFM) will be showcasing its new year-round shopper communication platform, initiatives and partnerships at the upcoming PMA Fresh Summit Convention & Expo in Orlando, Florida, at the Orange County Convention Center from Oct. 18-20. This year, AFM hopes to make a stronger connection with shoppers through the launch of its “Savor Every Moment” shopper communications […]
Posted inAssociation News, Grocery News, Home Page Latest News, Industry News, Produce News, Southeast
CAC To Kick Off 40th Anniversary At PMA Fresh Summit
The California Avocado Commission (CAC) is celebrating the start of its 40-year anniversary at the Produce Marketing Association (PMA) Fresh Summit event this year. Fresh Summit will take place at the Orange County Convention Center in Orlando, Florida, Oct. 17-20, and CAC will have a booth during the Expo on Friday, Oct. 19, and Saturday, […]
Posted inAssociation News, Executive News, Grocery News, Home Page Latest News, Produce News, West
Industry Veteran Lutz To Join PMA In June As West Region VP
Produce industry veteran Steve Lutz will join the Produce Marketing Association (PMA) as regional VP–U.S. and Canada West in June. In this newly created senior-level position, Lutz will be responsible for expanding PMA’s West Coast presence. He will engage with members in the region to help them make the most of PMA to grow their […]
Posted inAssociation News, Home Page Latest News, Marketing News, Produce News, West
CAC To Preview 2018 Marketing Programs At Fresh Summit
With the 2017 California avocado harvest wrapped up, the California Avocado Commission (CAC) is setting its sights on next season and introducing new plans at the Produce Marketing Association (PMA) Fresh Summit in New Orleans. The Commission will have a booth during the expo on Oct. 20 and 21. “The California Avocado Commission invites retailers […]
Posted in, Marketing News, Southeast
Sweet Georgia Blues Move Ahead With New Campaign
The promotion and education of Georgia blueberries by the Georgia Blueberry Commission continues to move full-steam ahead as the third-largest producing state of blueberries is poised to grow even further in 2012. With an exciting new marketing campaign that includes representation by Southern Living cookbook author and chef, Rebecca Lang, as well as a relationship […]
Posted in, Equipment & Technology, National
PakSense Unique Design Features USB Connection
PakSense Inc. announced at the recent PMA Fresh Summit the launch of the XpressPDF temperature-monitoring label. XpressPDF Labels monitor time and temperature of perishable items such as food, vaccines, pharmaceuticals, biologics and other perishable products during distribution and storage. About the size of a sugar packet, labels are flat and feature an integrated USB connection […]
Posted in, Marketing News, National
Nell Awarded Floral Marketer of the Year
Dr. Terril Nell, professor and chairman of University of Florida’s Environmental Horticulture Department was named the 2011 Floral Marketer of the Year on Oct. 14 by PMA at Fresh Summit. This year marks the 31st anniversary of the award, which recognizes an outstanding floral professional who has served the mass-market floral industry with dedication and […]
Posted in, Marketing News, National
Anderson Will Lead Foundation for Industry Talent Board
The board of directors of the PMA’s Foundation for Industry Talent met to focus on the Foundation’s goals and objectives for 2012 and beyond at PMA’s 2011 Fresh Summit International Convention & Exposition in Atlanta. Chairman of the Board John Anderson, chairman, president and CEO of The Oppenheimer Group, Coquitlam, British Columbia, Canada, is joined […]