As summer comes to a close, parents face the transition from relaxed schedules to the structure and routine that the schoolyear brings. In a twist to the common notion that parents can’t wait for back-to-school and students dread it, some statistics suggest otherwise: kids look forward to getting back to school, and many parents struggle […]
Tag: packaging
Vernors Celebrates Michigan Lighthouses With Collectible Cans
Vernors once again is partnering with Pure Michigan to celebrate the Great Lakes State’s coastal landmarks, with limited edition cans featuring seven iconic Michigan lighthouses. The lighthouses showcased include Forty Mile Point (Rogers City), Old Mackinac Point (Mackinaw City), Point Iroquois (Brimley), Point Betsie (Frankfort), Little Sable Point (Mears), St. Joseph and the oldest lighthouse in the […]
Liqs Eyes Retail Shelves With New Wine-Based Cocktail Shots
Liqs, creator of individually packaged, ready-to-drink cocktail shots, is launching a new line of lower proof wine-based shots. Specifically aimed at retailers and venues that are unable to sell spirits, sales for the new, American-made product will be focused on big-box retailers, grocery chains, club stores and convenience stores, as well as on-premise accounts that […]
Litehouse Unveils Refreshed Branding For Simply Artisan Cheese Line
Litehouse Inc., an employee-owned company and producer of refrigerated salad dressings, dips, herbs and cheese, is aiming to “brighten up” its award-winning cheese line with new branding and packaging. The new look for Litehouse Simply Artisan leverages design cues from the recently refreshed core line of Litehouse dressings and dips, including modernized branding, top-down photography, eye […]
Dream Pops Selects Vericool As Its Sustainable Packaging Partner
Vericool, maker of Vericoolers, a compostable insulation and recyclable cold-chain packaging solution, has entered into a multi-year sustainable packaging partnership with Dream Pops, maker of direct-to-consumer, vegan, gluten-free frozen confections. “Vericool is thrilled to announce our sustainable packaging partnership with Dream Pops, a company that shares our passion for conscientious consumer innovation,” said Darrell Jobe, […]
Eight O’Clock Coffee Now Comes With A Digital Escape Room Game
Eight O’Clock Coffee is releasing “The Great Coffee Break,” a digital escape room game that consumers can play for the chance to win a year of free groceries. The Great Coffee Break is the first augmented reality (AR) digital game designed by Escape the Room and can be launched by scanning any Eight O’Clock Coffee […]
Kellogg’s Jurassic World Promo Boxes Come With A Screen, Behind-The-Scenes Footage
Kellogg’s has released limited-edition Frosted Flakes and Keebler Fudge Stripes collector’s boxes that include exclusive, behind-the-scenes content of the making of “Jurassic World: Fallen Kingdom,” which debuted in theaters June 22. The limited-edition boxes include more than five minutes of behind-the-scenes footage from the latest “Jurassic World” movie. The content takes viewers on set with the stars and creators of […]
Julie’s Organic Ice Cream Company Celebrates 20th Anniversary
Julie’s Organic is turning 20 and celebrating its flagship product with a limited-edition box design and consumer giveaways. The brand debuted what it says was the first nationally available organic ice cream in 1998—four years before USDA organic standards were established. To honor the milestone, Julie’s Vanilla Ice Cream Sandwich is available now in a […]
Column: Six Proven Tips For Successful Food Packaging
by Arielle Kimbarovsky/marketing writer, Crowdspring The grocery industry brings in over $680 billion in sales every year. In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 […]
Fairlife Unveils New Core Power Packaging With Relaunch Of Coffee Flavor
Core Power protein shakes, Fairlife’s sports nutrition drink, is re-releasing a coffee flavor that previously was available years ago. Its predecessor was a part of the “light” series with 20g of protein per serving; the new product has 26g per serving. The entire Core Power collection will have a refreshed look when it hits stores […]
Fiji Water Targets Fitness Enthusiasts With New Sports Cap Bottle
Imported bottled water brand Fiji Water recently unveiled a new sports cap bottle featuring a flip-top cap and what the company describes as a slim and sleek design. The new bottle will begin hitting retail shelves soon and will be distributed nationwide in time for summer. “The Fiji Water sports cap bottle evolved out of […]
Aunt Dottie’s Renamed Greenjoy; Launches New Logo, Packaging, Website
Aunt Dottie’s is rebranding its products as Greenjoy, revamping all its packaging and launching a new website. The name Greenjoy comes from the company’s line of Pressed Salad Bars and its relevance to the company’s goals—to bring joy to eating healthy greens and vegetables. As it continues to expand, the company is uniting all its […]
Fox Packaging Celebrates Grand Opening Of Texas Printing Facility
Second-generation, family-owned produce packaging developer Fox Packaging hosted a grand opening for its new printing facility in McAllen, Texas, this month, bringing more than 200 growers, suppliers and partners together to celebrate. The 32,000-s.f. facility took 8 months to build and was led by the team at Noser Construction Co. Thanks to the new facility’s state-of-the-art printing […]
Majority Of Americans Trust Fairtrade Label
Fairtrade America partnered with the research firms Globescan and Atlantic 57 to explore consumer attitudes and perceptions around product labels. According to Globescan’s findings, 55 percent of Americans trust the Fairtrade label. People aged 25-44 reported even higher levels of trust, approaching 66 percent. Today’s shoppers are confronted with an overwhelming number of options—the average […]
Tampico Beverages Unveils Updated Logo, Branding
Tampico Beverages yesterday debuted its brand refresh, including an updated logo and a new “look and feel” across its family of fruit flavored juice drink products, website and social media channels. To celebrate the milestone and provide consumers with a chance to engage with Tampico’s new “Imaginatively Curious” tagline, brand ambassadors will be hosting “Tampico […]
Rice’s Honey Becomes Local Hive With Branding, Packaging Update
Greeley, Colorado-based Rice’s Honey has changed the name and packaging of its flagship honey brand to “Local Hive.” In addition to raw and unfiltered clover, wildflower and amber honey sourced in the U.S., the company also bottles more than 12 local varietals from around the country. The company says that is what prompted the changes. […]
World Centric Intros Updated Retail Packaging And Branding
Petaluma, California-based World Centric, maker of compostable products, will be introducing its new retail packaging and refreshed brand identity by phasing it in over the next six months. The updated look will begin to roll out onto retail shelves nationwide in early May. The company’s entire retail line will be updated with the new look, […]
Reusable Packaging Association Names 2018 Board Of Directors
Four new directors have joined three returning directors on the Reusable Packaging Association’s (RPA) board following elections for the two-year term of 2018-19. The four new directors are: Andrae Kirkland, senior analyst-Craft Integration & Reverse Logistics Process Improvement, Anheuser-Busch InBev Brandon D’Emidio, director of marketing and product management, CHEP Paul Pederson, VP of protein and […]
Meal Kit Service Sun Basket Turns To Sealed Air For Recyclable Packaging
Sealed Air, a packaging solutions company, is providing sustainable box liners to national meal kit delivery service Sun Basket. “Known for its commitment to using organic produce and sustainable ingredients as well as recyclable packaging, Sun Basket also wanted new insulation materials for its shipping boxes while retaining its commitment to 100 percent recyclable packaging,” says Sealed […]
Cryovac And Kane Beef Roll Out New Clipless Ground Beef Packages
Kane Beef has launched a new metal-free alternative to traditional ground beef chubs. The plastic, clipless ground beef chub option was first introduced by Kane in partnership with Cryovac in December 2017 and has been well received by grocers across the South, the company says. Kane Beef currently is the only packer offering the chub. […]
