European hard discounter Lidl’s entry into the U.S. over the last year is resonating with grocery consumers in a meaningful way, according to global consulting firm Oliver Wyman. An independent survey by the firm found that 48 percent of 600 consumers who tried Lidl are now shopping there on a regular basis (more than twice per month). […]
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Survey: Lidl Is Winning Over Next Generation Of Consumers
Editor’s note: Read our follow-up story, published following an Oliver Wyman press conference, here. European hard discounter Lidl’s entry into the U.S. over the last year is resonating with grocery consumers in a meaningful way, according to global consulting firm Oliver Wyman. The independent survey by the firm found that 48 percent of 600 consumers […]