Numerator, a data and tech company serving the market research space, has released a Halloween report, sourced from verified purchase data and a sentiment survey of more than 5,000 consumers on their fourth quarter 2025 holiday intentions. Overall, more than half (56 percent) of Americans plan to celebrate Halloween, with participation higher among Gen Z […]
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Posted inCorporate Store News, National, News, Walmart
Report: Walmart Captures 24% Of SNAP Shoppers’ Total Spending
Numerator has released The SNAP Evolution: Supporting Shoppers in a Changing Economy, an analysis that explores how shifts in SNAP (Supplemental Nutrition Assistance Program) benefits are affecting consumer behavior and retail spending. The report leverages behavioral data from more than 31,600 verified SNAP recipients – defined as those who used benefits 12 or more times […]