Ibotta has introduced LiveLift, a tool designed to help consumer packaged goods (CPG) brands measure and optimize their promotional campaigns and achieve profitable revenue growth. Multiple brands, including Liquid Death, Kimberly-Clark Corp. and Hain Celestial, took part in campaigns during the tool’s pilot phase. “LiveLift brings the principles of performance marketing such as flexibility and […]
Tag: marketing news
Posted inOnline Grocery Technology, News, Northeast, Weis Markets
Weis Markets, Cognira To Enhance Promotion Efficiency
Weis Markets has selected Cognira’s PromoAI platform to enhance its promotion planning and analysis. Following an in-depth evaluation process, Weis Markets chose PromoAI for its advanced artificial intelligence, intuitive workflows and analytics capabilities that will streamline promotional efforts in-store and across digital channels. “This partnership reflects a shared vision for smarter, data-driven promotions that deliver […]
Posted inOnline Grocery Technology, Marketing News, National, News
SPINS Introduces Commercial Platforms To Meet Brands’, Retailers’ Needs
SPINS has introduced two commercial platforms designed to meet the evolving needs of brands, retailers and business leaders as they contend with industry disruption and to position the company for rapid growth. For more than three decades, SPINS has helped fast-growing brands and retailers, along with analytics teams, with data and insights on point-of-sale behavior […]
Posted inOnline Grocery Technology, Marketing News, National, News
Ahold Delhaize USA To Launch Edge Retail Media Ad Platform
Ahold Delhaize USA has shared that its retail media arm, AD Retail Media, will launch Edge, a proprietary advertising technology platform, in January. Powering on-site display, sponsored search and in-store digital screens, Edge is built for the grocery sector. The platform creates opportunities for CPG partners to reach customers with a transparent, intuitive way to […]
Posted inIndependent Store News, International Foods, News, West
Heritage Grocers Group Celebrates Hispanic Heritage Month
Heritage Grocers Group is celebrating Hispanic Heritage Month across its portfolio of companies, which includes Cardenas Markets, El Rancho Supermercado, Tony’s Fresh Market and Los Altos Ranch Markets. This year’s theme, “De tu tierra a tu mesa (from your land to your table),” honors the connection between cultural roots and traditions. “At HGG, Hispanic Heritage […]
Posted inMarketing News, Corporate Store News, News, Northeast
Giant Eagle Introduces New Business Strategy To Drive Growth Plan
Giant Eagle Inc. has introduced its “Because It Matters” business strategy to guide the company’s plan for growth in the coming years. The strategy marks the latest in a series of organizational milestones over the past 12 months, highlighted by the sale of Giant Eagle’s GetGo business and the growth of the retailer’s pharmacy services. […]
Posted inIndependent Store News, Association News, IGA, National, News
IGA, Flipp Offer Tech Solutions To Support Independent Grocers
The Independent Grocers Alliance is partnering with Flipp, a merchandising and media platform that powers the digital shopping experiences for more than 1,600 retailers and brands, to give IGA’s 7,500 global independent grocers a competitive edge in today’s evolving shopper landscape. “This partnership brings together two organizations deeply committed to supporting local communities and empowering […]
Posted inIndependent Store News, Association News, IGA, National, News
IGA Begins Marketing, Technology Partnership With RSA America
In a step forward for independent grocers looking to compete with national chains through smart, scalable and affordable technology, the Independent Grocers Alliance (IGA) has begun a partnership with RSA America. Through the collaboration, IGA retailers will gain access to RSA America’s suite of marketing and technology platforms featuring loyalty, digital promotions, e-commerce, analytics and […]
Posted inGrocery Store Equipment, Marketing News, News, U.R.M. Stores, West
URM, Superfridge Partner To Transform In-Store Promotions
URM Stores has begun a marketing agreement with Superfridge, an in-store media and promotions platform for retailers and CPG brands. Serving a mix of independents and chains such as Rosauers, Yoke’s Fresh Markets, Super 1 Foods and Harvest Foods, URM will deploy more than 100 Superfridge dual-temperature coolers with digital displays across member-owner grocery stores […]
Posted inCorporate Store News, Marketing News, Merchandising News, News, Northeast, Stop & Shop
Stop & Shop Begins Price Reductions In Eastern MA Stores
Stop & Shop is reducing prices on thousands of items at all 88 stores across eastern Massachusetts beginning Aug. 22, with the rollout expected to be completed by the end of the month. With this latest effort, Stop & Shop will have lowered prices on national brands and private label products at all 116 of […]
Posted inExecutive News, Marketing News, Midwest, News, Private Label Brands, SpartanNash
SpartanNash Welcomes Ulichnie As VP, OwnBrands Marketing
Grand Rapids, Michigan-based SpartanNash has named Jason Ulichnie VP of OwnBrands marketing. In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash OwnBrands – including Our Family, Fresh and Finest by Our Family and Finest Reserve by Our Family – for company-operated stores and wholesale customers. Ulichnie also will manage […]
Posted inExecutive News, Association News, Frozen Food, Marketing News, National, News
AFFI Hires Meredith As Director Of Marketing, Communications
The American Frozen Food Institute (AFFI) has named Rebecca Meredith its new director of marketing and communications. In this role, she will oversee the organization’s content creation and execution, as well as drive AFFI’s event and member communications strategies. Most recently, Meredith served as communications manager at CropLife America, a national trade association representing agricultural […]
Posted inMarketing News, News, Northeast, Stop & Shop
Stop & Shop Introduces New Brand Campaign To Reinforce Value
Stop & Shop is introducing a new campaign, “Good Things Are in Store,” rooted in the’s brand motto to “Feed the Moment” and focused on rebuilding trust and reinforcing its role in helping customers get more for their money. At the heart of the campaign is Justin, a hyper-enthusiastic employee who shares the ways Stop […]
Posted inOnline Grocery Technology, National, News
Upshop, Inmar Partner On Marketing, E-Commerce Capabilities
Inmar Intelligence and Upshop have begun a partnership to align personalized marketing with reliable, real-time product availability, enabling retailers to synchronize demand generation with store-level fulfillment. The integration brings together Inmar’s shopper-facing platforms – retail media, promotions, loyalty and e-commerce – with Upshop’s capabilities in order management, inventory and fulfillment. It ensures that digital promotions […]
Posted inExecutive News, CERTCO Inc., Marketing News, Midwest, News
Certco Taps Atkins As Director, Retail Advertising, Marketing
Madison, Wisconsin-based Certco Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team. This is the latest strategic move as Certco Inc. continues expanding its work to grow sales for supplier brands and to increase retailer customer engagement. In June, Justyne Uribe was promoted to EVP of marketing and merchandising. “Whitney brings […]
Posted inExecutive News, Marketing News, Merchandising News, News, Southeast
Superfridge Appoints Mallahan EVP To Drive Growth
Superfridge, a Tampa, Florida-based in-store marketing and merchandising platform, has appointed Emily Mallahan as EVP. Mallahan brings extensive experience in retail strategy, marketing and technology to help Superfridge’s grocery and manufacturing partners enhance customer loyalty and drive sales. “Emily is an expert at building successful partnerships for retailers and CPG companies,” said Tom O’Reilly, CEO […]
Posted inExecutive News, Marketing News, Midwest, News, SpartanNash
SpartanNash Picks Plumb For VP, Marketing, Retail Banners
SpartanNash has named Matt Plumb VP of marketing, retail banners, a new position, where he will lead shopper-focused marketing strategies for its portfolio of about 200 company-operated stores, defining brand architecture and a differentiated experience based on shopper insights. “As we continue to build shopper loyalty and enhance the in-store and online experience for Family […]
Posted inIndependent Store News, Marketing News, Merchandising News, News, West
Heritage Grocers Group Promotes Cates, Garcia To New VP Roles
Heritage Grocers Group has promoted Kim Cates to group VP of merchandising and Allison Garcia to group VP of marketing. Cates and Garcia will report to Suzy Monford, chairman and CEO for Heritage Grocers Group. “Both Kim and Allie bring a wealth of knowledge, innovative thinking and a deep passion for our customers and communities,” Monford said. […]