Randy’s Neighborhood Market, powered by AppCard, has announced a new partnership with AAA – The Auto Club Group (ACG). As part of the arrangement, AAA members shopping at participating Randy’s Neighborhood Market locations in Iowa will receive a special offer of $5 off a $50 purchase. In addition, new AAA members who join using Randy’s […]
Tag: loyalty
Giant Improved Loyalty Program To Offer Even More Rewards
Landover, Maryland-based Giant has launched its new Flexible Rewards program which offers customers more opportunities to save and earn rewards through their everyday shopping behavior at every Giant store or online at Giantfood.com. Members with Flexible Rewards now earn points that can be redeemed for three categories: Gas Savings, Grocery Savings and Special Rewards (free grocery […]
Nielsen 2020: Brand Innovation Predictions For The Next Decade
“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
Providing Timely Service Is Essential To Developing Customer Loyalty
by John Larson/senior partner at John Larson & Co. and co-author of Capturing Loyalty Last week, I went to my local Trader Joe’s and bought an inexpensive bottle of Chilean wine. When I went to pay for the wine, the register operator complemented me on my selection. “Several of my customers have purchased this wine […]
The Key To Competing With Digital Retail Is Consumer Loyalty
The best way for food retailers to gain an advantage over digital retailers and other competitors is to have a large, loyal customer base. “To achieve this, it is critical for retailers to take a next-generation approach to customer loyalty and view it in 3D: loyalty as a strategy, loyalty as an outcome of daily […]
Leevers Supermarkets’ New Loyalty Program Rewards Healthy Eating
Leevers Supermarkets Inc., a Save-A-Lot grocery licensee, has partnered with Green Piranhas Inc., a digital customer engagement platform development firm, to launch Snap2Save, a new kind of grocery shopping loyalty app. The program goes beyond saving customers money. It also aims to help them eat healthier by incenting the purchase of fresh fruits and vegetables. […]
Research: Retailers Must Take ‘Holistic Approach’ To Shopper Loyalty
According to survey results previewed at the Food Marketing Institute (FMI) Midwinter Executive Conference by FMI and analytics firm Precima, shoppers rated loyalty toward their primary grocery store quite high (4 out of 5). However, the reality may be different when looking at shoppers’ behavior: Three out of five shoppers would shop at one store if they […]
Lunds & Byerlys Launches Digital Loyalty Program, Integrated Coupons
Lunds & Byerlys, a Minnesota-based, family-owned grocer, and Unata, a provider of 1-to-1 digital solutions for grocers, have launched Lunds & Byerlys Extras and Integrated Digital Coupons, two new digital features that the companies say will deliver convenient and affordable shopping for customers online and in-store. Lunds & Byerlys Extras is the retailer’s new digital […]
ICSC Survey Finds Low Prices Raise Customer Loyalty
The competition for the consumer wallet is more intense than ever as consumers are setting the agenda for retailers and brands. An International Council of Shopping Centers (ICSC) survey on brand loyalty has found that the majority of U.S. adults are loyal to both product brands (82 percent) and retailers (84 percent). Driving loyalty to […]
Albertsons Promotes Pattison, Expands Duties For Panzer
Albertsons Cos. announced today that Tamara Pattison has been named SVP of digital marketing and e-commerce, which includes all aspects of shopper marketing, digital marketing, loyalty and rewards and e-commerce. In addition, Mark Panzer, who was named the company’s SVP of pharmacy, health and wellness in May 2015, has accepted the additional responsibility of leading […]
