Fans of NBC’s The Voice will discover some new potato chip flavors in addition to some new favorite singers as Lay’s joins coach John Legend on season 18, which premiered Monday, Feb. 24. Lay’s Cheddar Jalapeño, Poppables Sea Salt & Vinegar and Kettle Cooked Flamin’ Hot all joined Team Lay’s earlier this year—and to celebrate […]
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Lay’s Unveils Three New Chip Flavors, Kicks Off Lay’s Smiles Campaign
Lay’s, having recently unveiled its first brand redesign in over a decade, is looking for ordinary people doing extraordinary things to create joy in their communities. And as Lay’s kicks off its nationwide search for people to feature on its packaging, the brand is introducing three new chip flavors across its entire portfolio this month: […]
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Lay’s Debuts Eight Limited Time ‘Tastes of America’ Flavors
This summer, Lay’s—one of the marquee brands from PepsiCo’s Frito-Lay division—is releasing the most chip flavors that the brand has ever introduced at one time. As part of the brand’s new “Tastes of America” program, Lay’s is introducing eight regionally inspired flavors intended to represent distinctive tastes from across the country. Each of the flavors […]