Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV and dynamic creative optimization (DCO) for display. The move comes as more brands are applying purchase-based audiences across streaming media. However, KPM noted, many mid-sized consumer packaged goods […]
Tag: Kroger Precision Marketing
Posted inOnline Grocery Technology, Marketing News, Midwest, News, The Kroger Co.
Kroger Precision Marketing Shares In-Store Advertising Solution
Kroger Precision Marketing, the retail media business of The Kroger Co., has announced a new in-store digital advertising capability powered with Barrows Connected Stores’ technology. The collaboration is billed as a shopper-centric approach to in-store media. Digital screens – built into integrated fixtures – will begin appearing across select Kroger stores, offering brands the opportunity […]
Posted inNonfood Items, Corporate Store News, Home Page Slider, Marketing News, National
Kroger Precision Marketing Challenges Media Industry
The Kroger Co.’s media advertising business, Kroger Precision Marketing (KPM), has a new sales attribution capability to provide brands full transparency into media performance. Kroger’s self-service advertising platform now allows brands to view in-store and online sales results attributed to advertising campaigns across Kroger properties. Kroger applies only 100 percent verified transactions from both in-store and online customers. Microsoft […]
Posted inNational, Corporate Store News
Kroger Second Quarter Sales Up Slightly From Year Ago
On Sept. 12, The Kroger Co. reported results for its second quarter ended Aug. 17 and provided a Restock Kroger progress update on the Cincinnati-based company’s three-year transformation plan. Total company sales were $28.2 billion in the second quarter, compared to $28 billion for the same period last year. Excluding fuel, dispositions and merger transactions, […]
Posted inOnline Grocery Technology, Corporate Store News, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Store News
Kroger Precision Marketing To Begin Offering Boosted Product Listing Ads
The Kroger Co., through Kroger Precision Marketing powered by 84.51°, will launch a self-service marketing platform, Boosted Products in Search, on June 4. Kroger intends for the platform to help brands reach digitally active shoppers with hyper-relevant products within search results across Kroger digital properties, and view performance in real-time. Brands will have the ability to promote their online […]