“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
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Nielsen Reveals Its 2019 Breakthrough Innovation List
Nielsen Global Connect has released its Top 25 Breakthrough Innovation winners for 2019, recognizing innovation and global success in the consumer packaged goods (CPG) space. Powered by BASES, Nielsen innovation data shows that in 2019, a new product was launched to the U.S. marketplace every two minutes. Building on this, over the last three years, […]