The California Avocado Commission (CAC) has unveiled a new advertising campaign and marketing program to support this season’s California avocado crop. CAC’s new advertising campaign began in March with a combination of traditional and digital media in the West and a focus on California. “The commission’s new advertising campaign theme is ‘The best avocados have […]
Tag: Jan DeLyser
Posted inAssociation News, Grocery News, Home Page Latest News, Industry News, Produce News, Southeast
CAC To Kick Off 40th Anniversary At PMA Fresh Summit
The California Avocado Commission (CAC) is celebrating the start of its 40-year anniversary at the Produce Marketing Association (PMA) Fresh Summit event this year. Fresh Summit will take place at the Orange County Convention Center in Orlando, Florida, Oct. 17-20, and CAC will have a booth during the Expo on Friday, Oct. 19, and Saturday, […]
Posted inAssociation News, Grocery News, Home Page Latest News, Industry News, Marketing News, Produce News, West
California Avocado Commission ‘Energized’ By Fresh Summit
For the California Avocado Commission (CAC), engaging with retailers, supermarket dietitians, the media and avocado stakeholders were among the highlights of the 2017 Produce Marketing Association (PMA) Fresh Summit in New Orleans. “The Commission held some very productive meetings with retailers and avocado stakeholders in our Fresh Summit booth this year,” said Jan DeLyser, CAC […]
Posted inAssociation News, Home Page Latest News, Marketing News, Produce News, West
CAC To Preview 2018 Marketing Programs At Fresh Summit
With the 2017 California avocado harvest wrapped up, the California Avocado Commission (CAC) is setting its sights on next season and introducing new plans at the Produce Marketing Association (PMA) Fresh Summit in New Orleans. The Commission will have a booth during the expo on Oct. 20 and 21. “The California Avocado Commission invites retailers […]