Inmar Intelligence and Upshop have begun a partnership to align personalized marketing with reliable, real-time product availability, enabling retailers to synchronize demand generation with store-level fulfillment. The integration brings together Inmar’s shopper-facing platforms – retail media, promotions, loyalty and e-commerce – with Upshop’s capabilities in order management, inventory and fulfillment. It ensures that digital promotions […]
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Kroger Selling Its ‘You Technology’ Platform To Inmar
Inmar and The Kroger Co. are forming a new strategic relationship that they say will drive innovation in digital offer management. The relationship includes the sale to Inmar of You Technology, a digital coupon and digital rebate publishing unit owned by Kroger. The sale includes a long-term services agreement with Inmar for the continued delivery of digital […]