Gelson’s Markets has shifted to an interactive, 100-percent digital weekly circular, powered by Ideal’s platform, to transform how shoppers engage with the brand while reducing print and newspaper insertion costs. The transition is live across all Gelson’s locations in Southern California, with weekly promotions accessible via website, mobile app, email and social channels. Unlike other digital […]
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Posted inOnline Grocery Technology, News, Southeast
Sedano’s Supermarkets Launches Digital Circular Platform With Ideal
Sedano’s Supermarkets has partnered with Ideal to offer a mobile-first, personalized digital circular and an expanded digital media reach. “With more of our customers on mobile than ever before, it was time to evolve,” said Ken Ninomiya, VP of e-commerce at Sedano’s. “The Ideal platform turns our weekly ad into a rich, interactive experience – featuring […]