Hi-Chew is highlighting new packaging May 13-15 at the 2025 Sweets and Snacks Expo in Indianapolis. The brand’s Hi-Chew Original and Hi-Chew Tropical Mix assortments will be the first to showcase the updated packaging and new chewlet colors, marking the beginning of a broader portfolio refresh rolling out in retailers beginning in May and continuing […]
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Hi-Chew Sweet & Sour Mix Now Available In Watermelon
Hi-Chew Sweet & Sour Mix is now available in watermelon, in addition to existing fruit flavors such as grapefruit and lemon. “Watermelon is a beloved fruit here in the States and we’re excited to reveal our new offering that showcases a delightful, slightly sour twist on the real fruit taste,” said Tatsuya Takamiya, CMO of […]